Oilily Back as Lifestyle Brand

ALKMAAR, The Netherlands, October 20, 2010 - The colorful Dutch clothing label which has been brightening up the world
since 1963, has made a full comeback. A year after being bought back by its
founders, Oilily has launched its first childrenswear collection. It is also
working hard on a womenswear collection, accessories and a variety of
lifestyle products.

Once again a global brand

After the previous management filed for bankruptcy in 2009, it seemed as
if Oilily would disappear. Its founders, the Olsthoorn family, were unable to
bear this thought. They bought back the brand, determined to turn the Oilily
brand back once again into a global brand.

Childrenswear collection in 40 countries

This season the new childrenswear collection, which is the mainstay of
Oilily, is available in shops in 40 countries including China, Japan, Korea,
and the United States. The 'Gipsy Tales of Freedom' collection was inspired
by gypsies and other free spirits and mixes classic and modern influences
from different cultures. Most striking are the special details, the handmade
traditional folk-style embroidery and the high quality. This is Oilily as you
all know it.

Make new things happen

Oilily is particularly known for its children's and women's clothing.
However, the refreshing nature of the brand also fits lifestyle products very
well. Over the coming years Oilily will concentrate on designing a unique
lifestyle alongside its high-end clothing collection. The key word for Oilily
is renewal. This new strategy is highlighted by a brand new philosophy: make
new things happen.

Oilily on the web - oililyshop.com

Oilily has for some time also operated Oililyshop.com, aimed at the
European market, where clothing, bags, accessories, cosmetics, shoes and
everything that Oilily designs is available. The first new womenswear
collection is also available exclusively on the site. Due to the high demand
for Oilily products in the United States, an online shop for the American
market will be launched in 2011.

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For more information, contact Fieke van Woerkom on +31(0)72-744-00-29 and fieke at oililyworld.com.