Orlando Breaks Guinness World Record

PEOPLE TRAVEL FROM AROUND THE WORLD TO CREATE WORLD'S LARGEST SMILEY FACE

ORLANDO, Florida, October 1, 2010 - Five hundred smiling people from around the world gathered today in the
world's theme park capital to set the Guinness World Record for the biggest
smiley face. Coinciding with and celebrating today's official World Smile
Day(R), they formed the smiley face and stood shoulder to shoulder for ten
minutes on the top parking deck of the new Amway Center mega arena, home to
the NBA's Orlando Magic.

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At 50 feet in diameter, the world's largest smiley face was nearly the
size of a basketball court. Amongst the participants dressed in yellow and
black ponchos, were travelers from across the United States, the United
Kingdom, Canada, Germany and Brazil.

True to the saying, "Smile and the whole world smiles with you," the
Orlando Convention & Visitors Bureau (Orlando CVB) spent half a year
searching the globe for people who had special smile stories to share as part
of their World Smile Search campaign. More than 20,000 smile stories from 77
countries were collected at VisitOrlando.com/smile and the people behind some
of those stories were flown in for the world record event.

"With our world-famous theme parks and more than 100 attractions, we
thought we might just be the smile capital of the world. Now, it's official,"
explained Gary Sain, president and CEO of the Orlando CVB. "We have a world
record and world travelers from the four corners of the globe told us that no
other destination creates unique smile moments and memories like Orlando for
families and friends to share for a lifetime."

During the campaign, the Orlando CVB also raised US$19,825 for the
charitable organization, Smile Train. The donations will be used to provide
more than 70 cleft lip or cleft palate surgeries for children so that they
can smile. Some of the children who have benefitted from Smile Train's work
joined the smile ambassadors from all over the world at the record-breaking
event.

Denise Spiegel, Orlando CVB Public Relations, +1-407-354-5586, media at orlandocvb.com