Oscar-Nominated Avatar Editor to Deliver Keynote Address at IBC's First-Ever Digital Media Training Workshops

Future Media Concepts calls on epic storyteller Stephen Rivkin to chronicle his stereoscopic journey through Pandora at Europe's largest broadcast exhibition

LONDON, August 4, 2010 - IBC announced today that Oscar(R)-nominated Avatar editor, Stephen
Rivkin, will be the keynote speaker at the first-ever IBC Digital Media
Training Workshops, held from Saturday 11 - Sunday 12 September. Rivkin's
feature editing career began in 1979 with the low budget romantic comedy The
Personals. Soon thereafter, he worked on a variety of TV movies and a mixture
of comedy and action films, including Robin Hood: Men in Tights for director
Mel Brooks, four films for director Norman Jewison, including: The Hurricane
starring Denzel Washington; the action-thriller Swordfish with John Travolta,
Hugh Jackman and Halle Berry; and Michael Mann's bio pic Ali, starring Will
Smith. Rivkin achieved monumental success editing the Pirates of the
Caribbean film franchise from 2003-2007, including two Eddie Award
nominations and a win. His career culminated in 2009 with BAFTA and Oscar
nominations alongside James Cameron and John Refoua for his revolutionary
work on Avatar, the highest-grossing motion picture of all time. Rivkin will
discuss the 2 1/2-year challenge he faced while editing Avatar, and present
various clips that touch on Performance Capture, Virtual Cameras, 3D, and the
stages of shot development and finishing that brought this film to life.

"From start to finish, Avatar was the biggest creative challenge I've
ever faced - but it opened my eyes to the limitless possibilities of
filmmaking. Its groundbreaking techniques continue to revolutionize the
industry and the FMC Digital Media Training Workshops gives me a fantastic
opportunity to share my experiences with industry peers. I look forward to
demonstrating the evolution of Avatar with attendees, and am excited to be
part of this world-class international event," says Rivkin.

"We are excited to present post-professionals with the new Digital Media
Training Workshops," comments Ben Kozuch, co-founder, president and workshop
chair, FMC. "As always, we wanted to provide our attendees with a keynote
speaker that had a deep understanding of the industry's latest innovations.
As the 3D trend continues to grow and infiltrate new mediums, we felt it
would make sense to find someone familiar with stereoscopic filmmaking.
Stephen is the 'best of the best'… he worked alongside one of the greatest
minds in the industry, James Cameron, to edit what has now revolutionized
moviemaking. We are thrilled to welcome him to our newest training event."

Rivkin's keynote address, titled: "Editing Avatar: The Creative
Challenges," will be delivered on Saturday, September 11, 2010 at the RAI,
Amsterdam in the Emerald Room. It is scheduled to begin promptly at 10:30AM
and conclude at 11:30AM. For additional speaker information, please visit:
www.ibc.org/page.cfm/link=299.

Digital Media Training Workshops' Details

Working closely with IBC organizers, FMC is bringing their world-class
training methodology to the industry's preeminent broadcasting event. Held at
the RAI, Amsterdam; the 2-day training event will be lead by FMC's industry
Certified Instructors, power users, authors and thought-leaders, offering
advanced technical training for editors, producers and directors on today's
most popular applications from Apple(R), Avid(R) and Adobe(R). Its session
tracks span a vast range of current industry topics, including the advantages
of digital editing, eye-popping motion graphics and 3D production techniques,
HDSLR production technology. Invaluable certification opportunities are also
available for interested participants.

For more information about FMC's Digital Media Training Workshops,
including a full-schedule and registration details, please visit:
www.ibc.org/training.

To book a private press appointment with FMC at the Digital Media
Training Workshops event, please contact Cara Zambri
(cara@zazilmediagroup.com) or Kathleen Langlois
(kathleen@zazilmediagroup.com).

About Stephen Rivkin

Stephen Rivkin A.C.E. has been an editor in the motion picture industry
for over twenty-five years. He has worked for some of Hollywood's top
directors, including: James Cameron, Gore Verbinski, Michael Mann, Norman
Jewison, Rob Cohen, Mel Brooks, Wolfgang Peterson, Chris Columbus and Diane
Keaton. He was also an Associate Producer on two of the films he edited.

Rivkin was recently nominated for an Academy Award, a BAFTA Award and an
ACE Eddie for his work on the mega-blockbuster Avatar which he co-edited.

He also co-edited the Pirates of the Caribbean trilogy for producer Jerry
Bruckheimer and director Gore Verbinski. All three films were nominated for
ACE Eddie awards, with a win for the original summer hit Pirates of the
Caribbean: The Curse of the Black Pearl.

About Future Media Concepts

In 1994, Jeff Rothberg and Ben Kozuch launched Future Media Concepts as
the world's first Avid Authorized Training Center. Over the years, FMC
expanded its curriculum to become the nation's premier digital media training
organization, representing the leading software manufacturers, including
Adobe, Apple, Autodesk, Avid, Boris FX, Digidesign(R), NewTek(R) and
Softimage(R). In addition, FMC is a leading producer of educational-rich
conferences and expositions for the production and postproduction industries
including the NAB Post|Production World Conference in Vegas.

FMC has established state-of-the-art training centers in New York,
Boston, Philadelphia, Washington DC, Orlando, Chicago and Dubai, with onsite
training worldwide and online courses available to users anywhere. For more
information regarding classes and upcoming events please visit
www.FMCtraining.com.

Kelly Hyde, audience marketing assistant manager, khyde at ibc.org, +44-(0)-207-832-4104. Note to Editors: IBC2010, Conference 9-14 September, Exhibition 10 -14 September, RAI, Amsterdam