OTOinsights Announces July 29th Webinar: 'Top iPad Magazine Applications: Customer Experience Winners'

BOSTON, July 26, 2010 - OTOinsights, a division of One to One Interactive, Inc., a Boston-based
digital marketing firm, is hosting a webinar on July 29th at 11 AM Eastern
time, to present their latest customer experience research findings for
several of the most downloaded iPad magazine applications including Wired,
PopSci, GQ, Dwell, and Time.

"The iPad offers magazines a new digital publishing platform that allows
them to better present, control and monetize their content," said webinar
presenter Dr. Philip Rhodes, Managing Director for OTOinsights. "Digital
publishing has changed consumer magazine consumption; in the past three years
over 1,000 have ceased publication."

OTOinsights' task-based analysis focuses on the homescreen, navigation,
layout, advertisement placement and overall user satisfaction based on these
criteria:

    - How does the layout impact user experience
    - How intuitive is navigation
    - What is the nature and quality of the content
    - How efficient is it to use
    - How likely are users to revisit the iPad magazine
    - Does the application engender trust in the user

This webinar will help brands and publishers participating, or planning
on participating, in iPad magazine applications as developers, advertisers or
content authors.

Join us for this free webinar where we discuss this latest customer
experience research and conclude with a best practice guide on how you can
create the best experience for your customers. Webinar attendees will also
receive copy of this presentation free of charge.

Presenter:

Dr. Philip Rhodes, Managing Director and Director of Research for
OTOinsights

This webinar is a no-cost event, and can be registered for online at
these locations:

Session: Thursday July 29th at 11 AM Eastern, Register Here:
www.onetooneinteractive.com/events/webinar/?id=666885965&source=07

About One to One Interactive

Established in 1997, One to One Interactive is the first enterprise to
assemble a complete solution for brands, agencies, and publishers executing
one-to-one marketing strategies. By bringing together one of the nation's
leading digital marketing agencies, the worlds most comprehensive portfolio
of permission marketing platforms, performance marketing solutions, and
cutting edge customer experience research techniques, the companies of One to
One Interactive build informed and creative customer/constituent strategies
on the belief that digital media's ability to enable engaging one-to-one
dialogues is the future of marketing.

- More: www.onetooneinteractive.com

    Contact: Mitchel Ahern
    One to One Interactive
    +1-617-425-7362
    mahern [at] onetooneinteractive.com

Mitchel Ahern, One to One Interactive, +1-617-425-7362, mahern at onetooneinteractive.com