OTOinsights Hosts Live Webinar: Promoting America State by State: Email Expert Review of Fifty State Tourism Agencies

BOSTON, August 24, 2010 - OTOinsights (www.onetooneinteractive.com/otoinsights/home/), a
division of One to One Interactive, Inc.
(www.onetooneinteractive.com/otocorporate/home/), a Boston-based
digital marketing firm, is hosting a live webinar "Promoting America State by
State: Email Expert Review of Fifty State Tourism Agencies" on August 26th at
11 AM Eastern time, to present their latest customer experience research
findings on consumer-promotional emails as solicited from the tourism
agencies for all fifty United States.

"One to One's deep experience serving travel-related brands provide us
with unique insight into critiquing and designing engaging promotional
email," said webinar presenter Dr. Philip Rhodes, Managing Director for
OTOinsights (www.onetooneinteractive.com/otoinsights/home/). "In this
webinar we'll be visiting the State Tourism Agency websites for all fifty
states and then signing up for email; then offering expert analysis of the
emails we receive over the following ten-day period."

The research goal is to determine customer satisfaction for email
sign-up, frequency and quality based on these criteria:

    - How does the layout impact user experience
    - How intuitive is the layout
    - What is the nature and quality of the content and offers
    - How likely are users to respond
    - Does the email engender trust in the user

The webinar will be of particular interest to destination and travel
marketers and will help email marketers, CRM marketers, permission marketers
as well as brand managers improve the quality of their efforts.

The webinar will broadcast on Thursday, August 26th at 11 a.m. Eastern
Time. Webinar attendees will receive a copy of the webinar free of charge.

Register Here:
www.onetooneinteractive.com/events/webinar/?id=664000098&source=01

About OTOinsights:

Technology innovation continues to create increasingly sophisticated and
complex interaction touch points between brands and their customers. A
customer's experience with these touch points define what a brand means to
them and their continuing engagement with the product or service. OTOinsights
helps brands succeed in today's rapidly evolving landscape by providing
customer experience research, brand research, neuromarketing research and
user-centered design.

One to One Interactive: www.onetooneinteractive.com

OTOinsights: www.otoinsights.com

    One to One Interactive, Inc.
    Mitchel Ahern
    Director, Marketing Communications
    465 Medford Street
    Charlestown, MA 02129
    p +1-617-425-7362
    f +1-617-242-0632

Mitchel Ahern, Director, Marketing Communications of One to One Interactive, Inc., +1-617-425-7362, Fax, +1-617-242-0632