OTOlabs Announces June 24th Webinar: 'New Directions in Communications'
By One To One Interactive Inc., PRNESunday, June 20, 2010
BOSTON, June 21, 2010 - One to One Interactive, Inc., a Boston-based digital marketing firm, is
hosting a webinar on June 24th at 11 AM Eastern time on the future of digital
marketing, and managing the increasingly sophisticated and complex
interaction touch points between brands and their customers.
Webinar presenter David LaPlante, SVP of Sales and Marketing for One to
One Interactive notes, "As digital marketers, we are truly living in
extraordinary times. Web 2.0 and Social Media have left many brands dizzy,
with a feeling of motion where there is none - an affliction we call digital
vertigo."
LaPlante continues, "Meanwhile, our insights into making human meaning
and motivation via the social sciences is evolving its relevance to marketers
at a similar pace. The good news? Peering into the future of digital
marketing can help translate the present and transcend into the future."
Join us for this free Webinar where we explore these topics:
What is Web 3.0, when will it arrive, and most importantly…what will it
mean
What emerging digital marketing channels are most likely to become a part
of your 2011 planning
Why digital marketers are increasingly less concerned about technology
innovation and turning their focus to the social sciences
Why creative is becoming plural and what does that mean for your digital
marketing approach
Why speed, innovation and improvisation matter and yet are in conflict
with how most organizations approach their marketing
Webinar attendees will also receive copy of this report free of charge.
Who should attend: Strategists, CMOs, directors and managers of digital
marketing, eCRM and email marketing.
Presenter: David LaPlante, SVP Sales and Marketing, One to One
Interactive
This webinar is a no-cost event, and can be registered for online at
these locations:
Session: Thursday, June 24th at 11 AM Eastern, Register Here:
www.onetooneinteractive.com/events/webinar/?id=669456185&source=06
About One to One Interactive
Established in 1997, One to One Interactive is the first enterprise to
assemble a complete solution for brands, agencies, and publishers executing
one-to-one marketing strategies. By bringing together one of the nation's
leading digital marketing agencies, the worlds most comprehensive portfolio
of permission marketing platforms, performance marketing solutions, and
cutting edge customer experience research techniques, the companies of One to
One Interactive build informed and creative customer/constituent strategies
on the belief that digital media's ability to enable engaging one-to-one
dialogues is the future of marketing.
— More: www.onetooneinteractive.com
Contact: Mitchel Ahern One to One Interactive +1-617-425-7362 mahern [at] onetooneinteractive.com
Mitchel Ahern, One to One Interactive, +1-617-425-7362, mahern [at] onetooneinteractive.com
Tags: Boston, June 21, Massachusetts, One To One Interactive Inc., United Kingdom