PepsiCo/Almarai Joint Venture International Dairy and Juice Limited Acquires Egyptian Dairy and Juice Company Beyti

DUBAI, United Arab Emirates, December 30 - International Dairy and Juice Limited (IDJ), a joint venture between
PepsiCo and Almarai, announced today that it has acquired Egypt's
International Company for Agro-Industrial Projects (Beyti).

Beyti, founded in 2005, is a well recognized brand name in Egypt. It
produces a range of high-quality dairy and juice products, including plain
and flavored ultra-high-temperature (UHT) milk, flavored yogurt, cheese and a
variety of juices, in its state-of-the-art manufacturing facility.

"The acquisition of Beyti is an important step forward for our joint
venture with Almarai," said Saad Abdul-Latif, CEO of PepsiCo Asia, Middle
East and Africa. "Beyti's dairy and juice brands build on our commitment to
world-class quality, while addressing consumers' need for nutrition as well
as fun and refreshment."

IDJ acquired the 100% stake in Beyti from Almarai, which acquired it in
October 2009 and transferred it to the joint venture at cost. The transaction
complements PepsiCo's existing market leadership in Egypt in non-alcoholic
beverages and savory snacks, and it expands Almarai's leadership in dairy
outside its core markets within the Gulf Cooperation Council (GCC).

This transaction follows IDJ's June 2009 acquisition of a 75% stake in
Teeba, one of the leading players in the fresh dairy sector in Jordan. Teeba
owns its own dairy farm and is a producer and distributor for a wide variety
of dairy and juice products.

IDJ was formed earlier this year to focus on opportunities in Southeast
Asia, Africa and the Middle East, excluding the GCC countries, where Almarai
already has a very strong presence.

IDJ will identify and develop growth opportunities for a range of
high-quality dairy and juice products. The venture will draw on the two
partners' complementary brands and capabilities — benefiting from Almarai's
in-depth knowledge of the dairy industry and PepsiCo's marketing capabilities
and experience as a world leader in juice.

About Almarai

Almarai is the largest integrated dairy company in the world, with a
reputation for outstanding quality. It is committed to healthy living, and to
delivering only the freshest, highest quality and most delicious products to
the people it cares most about - its customers.

Almarai Company is based in Riyadh, the capital of the Kingdom of Saudi
Arabia. Its network extends throughout the Gulf Cooperation Council, leading
and influencing the agricultural, dairy processing and food distribution
industries.

Almarai began in 1976 under the leadership of HH Prince Sultan bin
Mohammed bin Saud Al Kabeer, as it remains to this day. His Highness
recognized the potential to transform traditional methods of dairy farming to
serve the needs of the rapidly expanding Saudi market; and what began with
the processing of fresh milk and laban soon expanded into modern dairy farms
and state-of-the-art processing facilities.

About PepsiCo

PepsiCo (NYSE: PEP) offers the world's largest portfolio of
billion-dollar food and beverage brands, including 18 different product lines
that each generate more than US$1 billion in annual retail sales. Our main
businesses — Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade — also
make hundreds of other nourishing, tasty foods and drinks that bring joy to
our consumers in over 200 countries. With more than US$43 billion in 2008
revenues, PepsiCo employs 198,000 people who are united by our unique
commitment to sustainable growth, called Performance with Purpose. By
dedicating ourselves to offering a broad array of choices for healthy,
convenient and fun nourishment, reducing our environmental impact, and
fostering a diverse and inclusive workplace culture, PepsiCo balances strong
financial returns with giving back to our communities worldwide. For more
information, please visit www.pepsico.com.

Huw Gilbert, Communications Director, PepsiCo Asia, Middle East and Africa, +971-56-681-3261, Huw.Gilbert at intl.pepsico.com