Planet Calypso Player Sells Virtual Resort for $635,000.00 USD

First Planet Company's virtual world economy continues to flourish

GOTEBORG, Sweden, November 12, 2010 - First Planet Company, developer and publisher of Planet Calypso, the
oldest planet in the Massively Multiplayer Online Game Entropia Universe,
announced today that the largest Asteroid Space Resort property, largely
known for housing Club NeverDie, has been broken up into smaller portions and
sold off to new investors. The total purchase price for the parcels was
$635,000.00 USD giving its original owner a stunning ROI of 535% in just five
years.

This same property as a whole was previously in the Guinness World
Records book in 2008 as the most valuable virtual item. It was originally
bought for $100,000.00 USD in 2005. Operating profitably from day one the
resort recouped the $100,000.00 USD in mining/hunting rights alone in its
first eight months. Due to only the virtual property and the profits obtained
from mining/hunting rights and property sales, the previous owner's fortune
was valued at $1 million USD in 2006. The resort continues to allow players
access to amazing lands as well as a place to meet and trade.

This is the fourth major property opportunity offered on Planet Calypso.
The first sale for "Treasure Island" took place in 2004 and sold for
$26,500.00 USD. Australian gamer, David "Deathifier" Storey recouped his full
investment on "Treasure Island" within 12 months and has continued to make a
profit. The second, and much larger auction took place in 2005 when American
gamer Jon "NEVERDIE" Jacobs bought the virtual space resort sold today for an
unheard of $100,000.00 USD. Then just last year Erik "Buzz Lightyear" Novak
purchased Crystal Palace, an extremely popular hunting destination which is
in orbit around Planet Calypso, for $330,000.00 USD.

First Planet Company is the developer and publisher of Planet Calypso,
the oldest planet within the Entropia Universe, the largest real economy
Massively Multiplayer Online Game in the world. Players have the ability to
participate in a unique virtual world where they have no monthly costs. Its
innovative real money economy uses a virtual currency which has a fixed
exchange rate with the US dollar. This allows players to deposit and withdraw
real funds for their adventures on Calypso or in the real world. Planet
Calypso uses a state of the art graphics engine to deliver the highest
quality visuals in an MMO today.

About First Planet Company

First Planet Company AB is a subsidiary of the MindArk Group. First
Planet Company AB develops and markets Planet Calypso, a Massively
Multiplayer Online Role Playing Game (MMORPG) based on the Entropia Platform,
and is part of the Entropia Universe. Set in a distant future, the planet
Calypso is home to an expanding human colony struggling with the natural and
economic elements involved in establishing their new civilization.

For more information on First Planet Company (FPC) and Planet Calypso
please contact us at the numbers below or go to our website at
www.planetcalypso.com

Copyright (c) 2010 First Planet Company. All Rights Reserved.

Frank Campbell of First Planet Company, +46-31-607-362, fc at mindark.com; or David Tractenberg, +1-310-453-2050, ext. 111, david at tractionpr.com, for First Planet Company