Planet Calypso Announces Online Auction to Acquire Massive Virtual Space Station

Revenue Generating Opportunity Available In State-of-the-Art Massively Multiplayer Online Game

GOTEBORG, Sweden, December 8 - First Planet Company, developer and publisher of the largest real cash
economy MMORPG, announced today that the online public auction of the Crystal
Palace Space Station will begin on December 14th, 2009. The winning bidder
will acquire the property deed plus obtain exclusive taxation rights for
activities. Crystal Palace is already an extremely popular hunting
destination that is in orbit around Planet Calypso.

This auction is the third major property opportunity offered on Planet
Calypso. The first auction, for Treasure Island, took place in 2004 and sold
for $26,500 USD. Australian gamer, David "Deathifier" Storey recouped his
full investment within 12 months and has continued to make a profit. The
second, and much larger, auction took place in 2005 when American gamer Jon
"NEVERDIE" Jacobs bought a Virtual Space Resort for a record-breaking
$100,000 USD. Due to his virtual nightclub and the profits obtained from
mining/hunting rights and property sales on the resort, Mr. Jacob's fortune
was valued at $1.5 million USD in 2006. Operating profitably from day one the
Club NEVERDIE Resort brought in over $50,000 USD in mining/hunting rights
alone in its first five months.

The auction will begin on December 14th and last until December 28th with
an initial opening bid of 1 PED ($.10 USD). To take part in the auction,
download the game at the official website, www.planetcalypso.com and create a
free account. Once an avatar has been created players can easily enter the
world and deposit funds into their account via the game's website or in-game
interface. Players can gain access to the auction via the Auctioneer
character located in all major towns on Planet Calypso. The winner will own
this unique hunting destination with a number of high-level creatures not
available anywhere else on Planet Calypso.

First Planet Company is the developer and publisher of Planet Calypso,
the largest real cash economy MMORPG in the world. Players have the ability
to participate in a unique virtual economy where they only pay for the game
when they play, and they can actually make money. It is also the first MMORPG
to use CryTek's stunning CryENGINE 2 for amazing graphics and physics. Six
years after the initial launch as Project Entropia, the game is now called
"Planet Calypso" and its real cash economy is still the mainstay of this
MMORPG.

Planet Calypso is a free download available at the game's official
website, www.planetcalypso.com.

About First Planet Company

First Planet Company AB is a subsidiary of the MindArk Group. First
Planet Company AB develops and markets Planet Calypso, a Massively
Multiplayer Online Role Playing Game (MMORPG) based on the Entropia Platform,
and is part of the Entropia Universe. Set in a distant future, the planet
Calypso is home to an expanding human colony struggling with the natural and
economic elements involved in establishing their new civilization.

For more information on First Planet Company (FPC) and Planet Calypso
please contact us at the numbers above or go to our website at
www.planetcalypso.com

Frank Campbell, +46-31-607-362, fc at mindark.com; or David Tractenberg, +1-310-453-2050, david at tractionpr.com, both for First Planet Company