Planet Calypso to Auction Medusa's Head Property

The largest virtual property sale ever offered begins soon

GOTEBORG, Sweden, December 3, 2010 - First Planet Company, developer and publisher of Planet Calypso, the
oldest planet in the Massively Multiplayer Online Game Entropia Universe,
announced today the auction of the Medusa's Head islands on Planet Calypso.
This huge sale will allow one player to acquire the deed to the largest
virtual property ever sold and potentially one of the most lucrative in
existence.

Medusa's Head is the fourth major property opportunity offered on Planet
Calypso. This property will be available for virtual viewing starting on
December 7th to anyone playing the game and to all potential buyers that wish
to visit for their first time. The auction will begin on December 13th and
anyone with money in their account can bid on the property. There is no
minimum and the normal 1% withdrawal fee will be waived for potential
investors bidding over $50,000.00 USD. For more information on how to bid
please go to www.planetcalypso.com/planet-calypso/medusa.

The Medusa's Head islands encompass 8 different revenue generating land
areas. There are three on the main island and five on surrounding smaller
islands. The property will also come with 2 unique creatures which will be of
interest to hunters from around the planet. Additionally there will be a
number of other indigenous species, as well as mining, retail and residential
assets. A teleportation system is included to make travel easy, although
anyone can get there by air or boat.

Planet Calypso recently saw a smaller asteroid with shops, hunting,
mining and a nightclub sell for $635,000.00 USD; it was originally bought for
$100,000.00 USD in 2005. Operating profitably from day one the resort
recouped the $100,000.00 USD in mining/hunting rights alone in its first
eight months and was previously in the Guinness World Records book as the
most valuable virtual item. The auction of this attractive virtual property
is expected to generate a high level of investment interest.

First Planet Company is the developer and publisher of Planet Calypso,
the oldest planet within the Entropia Universe, the largest real economy
Massively Multiplayer Online Game in the world. Players have the ability to
participate in a unique virtual world where they have no monthly costs. Its
innovative real money economy uses a virtual currency which has a fixed
exchange rate with the US dollar. This allows players to deposit and withdraw
real funds for their adventures on Calypso or in the real world. Planet
Calypso uses a state of the art graphics engine to deliver the highest
quality visuals in an MMO today.

Planet Calypso is a free download available at the game's official
website, www.planetcalypso.com.

About First Planet Company

First Planet Company AB is a subsidiary of the MindArk Group. First
Planet Company AB develops and markets Planet Calypso, a Massively
Multiplayer Online Role Playing Game (MMORPG) based on the Entropia Platform,
and is part of the Entropia Universe. Set in a distant future, the planet
Calypso is home to an expanding human colony engaged with the natural and
economic elements of establishing their new civilization.

For more information on First Planet Company (FPC) and Planet Calypso
please contact us at the numbers below or go to our website at
www.planetcalypso.com.

Copyright (c) 2010 First Planet Company. All Rights Reserved.

Frank Campbell of First Planet Company, +46-31-607-362, fc at mindark.com; or Media, David Tractenberg, +1-310-453-2050 ext. 111, david at tractionpr.com, for First Planet Company