Planning Ahead: The Hunting Dynasty - Advertising for Sustainable Products & Services - Appoints Awarded International Planner Colwyn Elder as Director of Planning & Strategy With Equity Stake

LONDON -

- Colwyn Elder Takes an Equity Stake and the Role of Director of Planning & Strategy in The Hunting Dynasty - the Start-up Advertising Agency For Sustainable Products & Services.

- Colwyn Elder, Awarded International Planner And Co-Founder of The Brand Planning Partnership Green Sky Thinking, to Look After Planning and Strategy for Hunting Dynasty Clients.

Colwyn brings well over a decade of planning and strategy experience from a rare combination of sources: big agency knowledge from Leo Burnett and Bates; a global understanding having worked in London, Cape Town, Tokyo, and Amsterdam; and deep sustainable credentials having co-founded a socially/environmentally responsible brand planning partnership, called Green Sky Thinking.

This broad experience augments her proven ability - at Springer & Jacoby in Amsterdam she won Gold at Cannes 2005 for the Olympus Cameras ‘What you choose to remember’ TV advert. It was named one of the top 10 Dutch commercials of the century by the Dutch Television Museum, and the online work that this strategy spawned scooped EPICA, Art Director’s Club, and New York Festivals’ awards.

As one would expect Colwyn’s client list is a combination rarely seen - McDonald’s, Lucky Strike and Audi, as well as NSPCC, Breast Cancer Care, and cause-related marketing for Vodafone. It’s this broad mix - and proven skills - that make her planning and strategy skills invaluable to businesses that need heavyweight marketing for their sustainable / green products and services.

Similarly, strong planning and strategy is fundamental to the long-term success of any advertising agency - especially one like The Hunting Dynasty that works in advertising, marketing strategy, corporate social responsibility, and more upstream in product/service development.

“Without heavyweight planning and strategy, your creative output will be at best tactical, so having Colwyn on board as a partner makes our offering much more strategic, and as a consequence, as sustainable as the products and services we advertise,” says Oliver Payne, Founder of The Hunting Dynasty

Colwyn is welcomed to The Hunting Dynasty because of her belief that brave new clients need brave new ideas.

“After struggling to get traction with Green Sky Thinking’s planning-only focus it’s great to be back working within a company that has a strong creative core - good strategic thinking and big creative ideas go hand in hand, it’s where the rubber hits the road,” says Colwyn Elder, Partner, Director of Planning & Strategy, The Hunting Dynasty

Download The Hunting Dynasty advertising brief to see how they make their clients successful:

www.thehuntingdynasty.com/category/download/

About The Hunting Dynasty

The Hunting Dynasty is a new advertising agency dedicated to clients who’ve made a lasting commitment to our future by designing, developing, and manufacturing products, processes, and services that are ‘cradle-to-grave’ sustainable.

Our work ranges from setting new standards in the sector, to sharing responsibility for new practices, to completely resetting cultural norms. It is fuelled by big ideas that find the right audience.

The Hunting Dynasty is a trading name of The Hunting Dynasty Limited, Company registered in England and Wales, registration number 06961560

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Contact: The Hunting Dynasty Oliver Payne - Founder UK phone: +44(0)844-357-9072 UK/Global mobile: +44(0)7801-069-360 Available 8am - 11pm GMT 7 days/week oliver@thehuntingdynasty.com www.thehuntingdynasty.com

Source: The Hunting Dynasty

Contact: The Hunting Dynasty, Oliver Payne - Founder, UK phone: +44(0)844-357-9072, UK/Global mobile: +44(0)7801-069-360, Available 8am - 11pm GMT 7 days/week, oliver at thehuntingdynasty.com