PopCap Games Announces Bejeweled(R) 3

By Popcap Games International, PRNE
Sunday, October 31, 2010

Long-Anticipated Sequel to World's Most Popular Puzzle Game Will Take Match-3 Genre to New Heights

DUBLIN, November 1, 2010 - PopCap Games, the worldwide leader in casual games, today
announced the imminent launch of Bejeweled(R) 3, the first true sequel to its
beloved flagship franchise in more than six years. Featuring a wealth of new
content and triple the fun of previous installments in the series, Bejeweled
3 elevates the "match-3" category of puzzle games pioneered by PopCap a
decade ago to an entirely new level. Bejeweled 3 will launch on December 7,
via PopCap.com and other major portals in North America, Europe and Asia
as well as at leading retail outlets throughout North America.

Beyond stunning, high-definition graphics and mellifluous
music and sound effects, Bejeweled 3 is packed with completely new game
experiences in addition to updated and expanded re-imaginings of the four
original game modes from Bejeweled 2. Four all-new secret games including Ice
Storm and Poker offer surprising new interpretations of the Bejeweled theme,
while Quest mode features eleven mini-games - clever hybrids of Bejeweled
game-play with other classic game mechanics - comprising 40 total quests.

"Casual video games have been popular going back to the 1980s,
but the introduction of Bejeweled 10 years ago launched an entire industry,"
explained David Cole, founder and president of DFC Intelligence, the oldest
research firm focused entirely on the video game market. "No other casual
game comes close to the success of Bejeweled in terms of popularity and
influence. PopCap has been able to keep the franchise strong for 10 years
because they have focused on quality and innovation and have not flooded the
market with dozens of sequels. I fully expect Bejeweled 3 to not only be a
big success in its own right, but also ensure the Bejeweled brand continues
to grow in popularity over its next decade on the market."

New and expanded features in Bejeweled 3 will include:

    - Classic: Play the most popular puzzle game of the century,
      with powerful new gems and new ultra-smooth gameplay

    - Quest: Journey through 40 magical puzzles in this
      multifaceted Bejeweled challenge!

    - Zen: Personalize your experience with ambient sounds and
      binaural beats - a revolutionary new way to relax!

    - Lightning: Charge up with a heart-pounding, beat-the-clock
      bout of gem-blasting fun!

    - Secret Games: Unlock 4 all-new games including Butterflies
      and Ice Storm

    - Badges: Earn up to 65 badges to prove your skills

    - High-definition graphics and high-fidelity audio: Bejeweled
      is now more dazzling than ever before!

    - Ultra-smooth gameplay: Make multiple matches while new gems
      fall into place

"The challenge in creating a new version of Bejeweled is to
innovate and keep it fresh and exciting without losing touch with the
game-play that millions of people love. So we're very careful when we make
changes to the core game, which is why it can take so long!" said Jason
, co-founder and chief creative officer at PopCap and co-creator of
Bejeweled. "We've worked hard to make sure Bejeweled 3 retains the classic
appeal of the earlier games while bringing a host of exciting new features to
the table."

Since its introduction 10 years ago, Bejeweled has become one
of the top 10 video game franchises in history. More than half a billion
people worldwide have played the game, and over 50 million units have been
sold across 17 platforms. An estimated 7.5 billion hours have been spent
playing Bejeweled, and the game continues to sell at the rate of one copy
every 4.3 seconds.

About PopCap

PopCap Games is the leading global developer, publisher and
operator of casual video games: fun, easy-to-learn, captivating games that
appeal to all ages across PC, mobile, social and other platforms. Based in
Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of
more than 350 people in Seattle, San Francisco, Chicago, Vancouver, B.C.,
Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over
1.5 billion times by consumers worldwide, and its flagship title,
Bejeweled(R), has sold more than 50 million units.

The PopCap logo and all other trademarks used herein that are
listed at www.popcap.com/trademarks are owned by PopCap Games, Inc.
or its licensors and may be registered in some countries. Other company and
product names used herein may be trademarks of their respective owners and
are used for the benefit of those owners.


    Cathy Orr

International: Cathy Orr, corr at popcap.com, +353-1-646-8107

will not be displayed