PopCap Launches Bejeweled(R) Blitz for PC

By Popcap Games International, PRNE
Wednesday, April 7, 2010

Facebook-Connected Adaptation of #1 Puzzle Game Features High-Res Full-Screen Play, 48 New Achievements and 1 Million Coins for In-Game "Boosts"

DUBLIN, April 8, 2010 - PopCap Games, maker of some of the world's most popular video games,
today announced that Bejeweled(R) Blitz, the 1-minute social adaptation of
its mega-hit franchise Bejeweled for the Facebook(R) platform, is now
available as a downloadable game for Windows-based PCs. Carrying a suggested
retail price of US$19.95 and available exclusively at
www.popcap.com/bejeweledblitz/, Bejeweled Blitz PC offers a range of
enhancements to, and advantages over, the free Facebook game, including
full-screen play, dramatically enhanced sound and graphics, dozens of new
achievements and corresponding badges and 1 million coins redeemable for
"Blitz Boosts" - power-ups and other score-stimulating effects.

"Bejeweled Blitz is 10 years of the most popular puzzle game of the
century packed into a minute-long experience," said Jason Kapalka, co-founder
and chief creative officer at PopCap Games. "It's the purest form of
Bejeweled that we've ever concocted, factoring in everything PopCap has
learned from a decade of development and feedback from millions of fans. By
adding social and competitive elements and a time limit, we've distilled
Bejeweled down to its essence with Bejeweled Blitz, and the new PC
downloadable version makes the game available in the largest, most vibrant
form factor yet by far. For some players this could be the version that takes
their Bejeweled Blitz game to new heights."

In the new Bejeweled Blitz PC, players can connect Facebook from the
game's main menu and play the game from their PC without having to open a Web
browser. High scores and corresponding star medals can be published to
players' Facebook pages when they are logged in to Facebook.

Bejeweled Blitz, already available for Web and as an update to Bejeweled
2 on iPhone, has grown dramatically since its original launch on Facebook a
year ago, now attracting roughly 11 million active users each month and more
than 25 million users overall. Even more amazing, about 3.5 million unique
users play Bejeweled Blitz every day, playing more than 100 million sessions
per day and destroying half a billion gems per hour!

About PopCap

PopCap Games (www.popcap.com) is the leading multi-platform
provider of fun, easy-to-learn, captivating video games that appeal to
everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded
in 2000 and has a worldwide staff of over 260 people in Seattle, San
, Chicago, Vancouver, B.C., Dublin, and Shanghai. Its games have
been downloaded more than 1 billion times by consumers worldwide, and its
flagship title, Bejeweled(R), has sold more than 50 million units across all
platforms. Constantly acclaimed by consumers and critics, PopCap's games are
played on the Web, social platforms, desktop computers, myriad mobile devices
(cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone, iPad and more),
popular game consoles (such as Xbox and DS), and in-flight entertainment
systems. PopCap is the only "casual games" developer with leading market
share across all major sales channels, including social, Web portals, retail
stores, mobile phones, MP3 players and game devices.

The PopCap logo and all other trademarks used herein that are listed at
www.popcap.com/trademarks are owned by PopCap Games, Inc. or its licensors
and may be registered in some countries. Facebook(R) is a registered
trademark of Facebook Inc. Other company and product names used herein may be
trademarks of their respective owners and are used for the benefit of those

    PR Contact:
    Ember Wardrop

PR Contact: Ember Wardrop, ember at popcap.com, +353-1-646-8164

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