PopCap Preps Zuma(R) Blitz for Facebook(R) Platform

By Popcap Games International, PRNE
Wednesday, July 14, 2010

Casual Game Leader's Latest Social Adaptation Launching Next Month; Multi-Platinum Selling Marble-Matcher Will Offer Competitive, Cooperative Fun With Friends

DUBLIN, July 15, 2010 - PopCap Games, the worldwide leader in casual video games, today announced
that Zuma(R), its second best-selling franchise with nearly 20 million units
sold worldwide, will soon be debuting on Facebook in a free, social form.
Zuma Blitz will be the first adaptation of the seminal ball-blasting favorite
to offer fans the opportunity to see how they stack up against other players,
and will include a host of other social-centric features new to the game.
Zuma Blitz is expected to roll out gradually via Beta launch in approximately
three weeks.

"We've received a ton of feedback regarding how players consume Bejeweled
Blitz and other leading social games, and incorporated a number of those
insights into this initial phase of Zuma Blitz, with more to come," said
Jason Kapalka, co-founder and Chief Creative Officer at PopCap. "Zuma is a
very different game than Bejeweled, so the social adaptation has gone in
different directions. Zuma is already a fast-paced arcade game, so the
challenge was to make it feel approachable to players of all skill levels,
even with just sixty seconds to play."

PopCap plans to continue evolving Zuma Blitz over time, in a fashion
similar to the ongoing addition of major new features and functionality in
Bejeweled(R) Blitz.

"Once again PopCap is bringing a beloved game to the Facebook Platform
and enhancing already successful game play with social features and
functionality," said Gareth Davis, Facebook Platform Manager. "Zuma Blitz
will provide a fun and engaging way for our more than 400 million users to
play with their friends on Facebook."

Zuma Blitz joins Bejeweled Blitz as PopCap's second full-fledged social
game on Facebook. Bejeweled Blitz has attracted nearly 30 million users since
its introduction 18 months ago, and more than 100 million sessions of the
game are played each day by consumers worldwide.

About PopCap

PopCap Games (www.popcap.com) is the leading multi-platform
provider of casual video games: fun, easy-to-learn, captivating games that
appeal to everyone from age 6 to 106 and are available anytime, anywhere.
Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide
staff of more than 275 people in Seattle, San Francisco, Chicago, Vancouver,
, Dublin, Seoul, and Shanghai. Its games have been downloaded over 1.5
billion times by consumers worldwide, and its flagship title, Bejeweled, has
sold more than 50 million units across all platforms. Constantly acclaimed by
consumers and critics, PopCap's games are played on the Web, social
platforms, desktop computers, myriad mobile devices (cell phones,
smartphones, PDAs, Pocket PCs, iPod, iPhone, iPad and more), popular game
consoles (such as Xbox and DS), and in-flight entertainment systems. PopCap
has been one of the most innovative companies in the video industry since its
inception a decade ago. Pioneering new game mechanics, sales models, and
platforms ranging from mobile devices to online and location-based games of
chance, PopCap is the only video game provider in the world with leading
market share across the entire spectrum.

The PopCap logo and all other trademarks used herein that are listed at
www.popcap.com/trademarks are owned by PopCap Games, Inc. or its
licensors and may be registered in some countries Facebook(R) is a registered
trademark of Facebook Inc. Other company and product names used herein may be
trademarks of their respective owners and are used for the benefit of those

Contact Cathy Orr, corr@popcap.com, +353-1-646-8107

Cathy Orr, corr at popcap.com, +353-1-646-8107

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