PopCap Games Launches Bejeweled(R) 3

By Popcap Games International, PRNE
Monday, December 6, 2010

World's Most Popular Puzzle Game Series Celebrates 10th Anniversary With First Sequel in Six Years

DUBLIN, December 7, 2010 - PopCap Games, the worldwide leader in casual games, today announced the
immediate availability of Bejeweled(R) 3, the first true sequel to its
beloved flagship franchise in more than six years. With twice the game modes
of its predecessor as well as eight mini-games and a complete revision of
sound and graphics, Bejeweled 3 is a quantum leap forward in the match-3
category pioneered by the original Bejeweled. The game is available today on
PopCap.com and major portal partners such as MSN Games, Pogo.com, Steam,
GameHouse and WildTangent, as well as at retail outlets throughout North

Beyond crystal-sharp, high-definition graphics (1920 x 1200 in "ultra"
mode) and a catchy new soundtrack, Bejeweled 3 boasts eight different modes
containing a cornucopia of new game experiences. Among those, four
all-new "secret" modes (Butterflies, Diamond Mine, Ice Storm and Poker)
provide exciting new interpretations of the Bejeweled theme. Proclaim your
prowess across all the new modes and mini-games by maxing out 65 achievement
badges and topping the high score lists, or check your progress with the fun
statistics at the end of each game.

"I've played Bejeweled nearly every day for 9 years, and have been
astounded at how much more there is to explore and enjoy in Bejeweled 3 than
in previous editions," said Cindy Morrison, aka Julia Gemstone, author of the
unofficial strategy guides for Bejeweled 2, Bejeweled Blitz, and now
Bejeweled 3. "Not only do I get to play my favorite Bejeweled game with new
gems and Hypercube matches, but the new Quest mode and secret mini-games are
beyond incredible fun! I expected fantastic, and it's so much more than that.
My hat's off to PopCap!"

In Bejeweled 3, Classic mode delivers all the untimed match-3 fun
millions of players know and love, but with several new twists, like the
powerful Star gem. Fans of Bejeweled Blitz will enjoy the electrifying new
Lightning mode, which offers all-out, beat-the-clock action. Zen offers a
relaxing endless mode loaded with options for meditation and stress relief,
including breath modulation, ambient sounds, binaural beats and mantras for
focusing your thoughts. (All Zen mode options can be combined and adjusted in
virtually infinite ways to create each player's own custom "mental
vacation.") And for puzzle fans, Quest mode offers dozens of unique variants,
like Balance and Alchemy, which will test players' skills as they try to
restore five lost relics.

The four all-new modes of Bejeweled 3 are:

    - Butterflies: Match the butterfly gems to free them before they ascend
      the board. If they flutter all the way to the top, the spider wins!

    - Poker: make matches to create poker hands, with better hands scoring
      more points. Avoid "outlawed" hands as the game progresses, or only a
      lucky flip of the coin can save you.

    - Diamond Mine: delve deep beneath the earth by exploding gems to tunnel
      downward. Unearth gold, artifacts and Hypercubes to score big!

    - Ice Storm: Hold back the rising ice floe in this chilling, speed-based
      variation. Match gems quickly to keep columns of frost at bay.

Since its introduction 10 years ago, Bejeweled has become one of the top
10 video game franchises in history. More than half a billion people
worldwide have played the game, and over 50 million units have been sold
across 17 platforms. An estimated 7.5 billion hours have been spent playing
Bejeweled, and the game continues to sell at the rate of one copy every 4.3

About PopCap

PopCap Games is the leading global developer, publisher and operator of
casual video games: fun, easy-to-learn, captivating games that appeal to all
ages across PC, mobile, social and other platforms. Based in Seattle,
, PopCap was founded in 2000 and has a worldwide staff of more than
350 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin,
Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5
billion times by consumers worldwide, and its flagship franchise,
Bejeweled(R), has sold more than 50 million units.

The PopCap logo and all other trademarks used herein that are listed at
www.popcap.com/trademarks are owned by PopCap Games, Inc. or its
licensors and may be registered in some countries. Other company and product
names used herein may be trademarks of their respective owners and are used
for the benefit of those owners.

    PR Contacts:
    Cathy Orr

PR Contacts: International: Cathy Orr, corr at popcap.com, +353-1-646-8107

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