PUMA(R) Announces 'Africa Unity Experience'

Sportlifestyle Company to Host Cameroon, Ghana and Ivory Coast Football Teams in Paris for Exhibition Game Before World Cup(TM)

HERZOGENAURACH, Germany, May 18, 2010 - PUMA(R) announced today it will host the 'Africa Unity Experience' in
Paris from May 28-29 as the brand's kick-off for World Cup(TM). Three
PUMA-sponsored African Federations-Cameroon, Ivory Coast and Ghana-will
participate in a series of high impact 'Unity' events to generate fan
support, build consumer engagement in advance of South Africa and raise funds
and awareness for the United Nations Environment Programme (UNEP) and PUMA's
2010 International Year of Biodiversity project 'Play For Life'. PUMA is the
proud sponsor of seven football teams qualified for the World Cup 2010(TM),
four of which hail from Africa.

One of the most visible activities taking place during Africa Unity
Experience is the Africa Unity Exhibition Game on Friday, May 28 at 18:00,
where players from the Cameroon, Ghana and Ivory Coast Federations will
participate in an exhibition match in front of a capacity crowd at the Stade
Michel Hidalgo in Saint-Gratien outside Paris. PUMA's breakthrough Africa
Unity Kit-the first-ever continental kit, designed to be worn as a third
uniform for PUMA's 13 African football teams-will be showcased throughout the
Africa Unity Exhibition Game.

PUMA will kick off the game with a 'Play For Life' Fundraising Parcour
incorporating some of Africa's most renowned players including Cameroon
captain Samuel Eto'o. Each skills rotation will feature a real-time
fundraising mechanic, determining PUMA's parcour donation for UNEP's 2010
International Year of Biodiversity. The better they perform, the more money
the players will generate to help support biodiversity programs in Africa.

The Africa Unity Experience then culminates in a free concert sponsored
by PUMA and curated by Africa Express on Friday, May 28 at 19:30 at La Cigale
in the 18th arrondisement. Africa Express is a collective of African and
Western musicians with the mission to bring African music to a wider
audience. Musicians from across Africa have been invited to represent their
national African football team, underscoring the Unity message. Along with
collaborations and special guests, the headliners include Tiken Jah Fakoly
(Ivory Coast), M3NSA and M.ANIFEST (Ghana), Les Nubians (Cameroon) and
Amazigh Kateb (Algeria). Additionally, PUMA footballers and Hollywood actor
Djimon Hounsou will make a special appearance during the concert.

"We're excited to host the Africa Unity Experience-PUMA's official
send-off to the African teams who are World Cup(TM) bound," said Jochen
Zeitz, Chairman and CEO, PUMA AG. "It is through events like these that
PUMA's positioning as a sportlifestyle brand really comes to life. It
represents the perfect marriage of sport and music and culture, bringing the
Unity message into focus. With our partner UNEP, and with the full support of
the African Football Federations, we hope to raise awareness and interest in
the topic of biodiversity through our activities during Africa Unity
Experience event."

On Saturday, May 29, the activities conclude with the PUMA-Intersport
Africa Unity Experience Camp, where winners from an Intersport consumer
contest will have a chance to go toe-to-toe with current PUMA players and
African football legends such as Roger Milla and Tony Yeboah, in a series of
skills challenges. These exciting fan engagement opportunities-part football,
part festival, all PUMA-will create a truly inclusive and memorable
experience.

The Algeria Football Federation, the fourth PUMA Africa team that
qualified for World Cup(TM), will not be present for the Africa Unity
Experience, as their training will take place May 31-June 4 in Herzogenaurach
Germany, the location of PUMA's world headquarters. PUMA will recognize the
Desert Foxes in absentia during the Africa Unity Experience with customized
retail promotions, a consumer contest, dedicated music performances by
Algerian artists during the May 28th concert and pre-recorded fan messages
delivered by members of the football squad that will air during the Africa
Unity Exhibition Game.

The football teams participating in the Africa Unity Experience will
sport PUMA's Africa Unity Kit, the world's first continental football kit
that was launched in January 2010 and designed to be worn as a third uniform
by PUMA's 13 sponsored African football teams in the run-up to World Cup. To
commemorate the Africa Unity Experience and honour PUMA's heritage in African
football, the sportlifestyle company has launched a series of companion Unity
products which are available to consumers. A portion of the profits from the
sale of the Unity products will be allocated to programs that support
biodiversity in Africa, via UNEP's 2010 International Year of Biodiversity
and the 'Play For Life' partnership. Replica Unity jerseys will be available
online and at retail worldwide beginning May 15th. PUMA Unity t-shirts and
shoe "lacelets" designed by artist Kehinde Wiley are also part of the product
pack.

In a bid to curb the unprecedented loss of the world's species due to
human activity - at a rate some experts put at 1,000 times the natural
progression - the United Nations has marked 2010 as the International Year of
Biodiversity. Africa alone is home to some one quarter of the world's 4,700
mammal species and eight of the world's 34 biodiversity hotspots are on the
continent. But Africa is now facing a massive loss of biodiversity as
habitats are becoming threatened by human activity, putting many species in
danger of extinction.

For more information about PUMA, please visit www.puma.com and
www.pumafootball.com

Editor Note:

PUMA will release additional details about the Africa Unity Experience in
May as the event draws nearer. Additional press materials are available at
www.pumafootballpresskit.com and www.digitalnewsagency.com/

PUMA

PUMA is one of the world's leading Sportlifestyle companies that designs
and develops footwear, apparel and accessories. It is committed to working in
ways that contribute to the world by supporting Creativity, SAFE
Sustainability and Peace, and by staying true to the principles of being
Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA
starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle
labels include categories such as Football, Running, Motorsports, Golf and
Sailing. Sport Fashion features collaborations with renowned designer labels
such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group
owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded
in 1948, distributes ist products in more than 120 countries, employs more
than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany,
Boston, London and Hong Kong. For more information, please visit
www.puma.com

UNEP

The United Nations Environment Programme (UNEP) is the voice for the
environment in the UN system. Established in 1972, UNEP's mission is to
provide leadership and encourage partnership in caring for the environment by
inspiring, informing, and enabling nations and peoples to improve their
quality of life without compromising that of future generations. UNEP is an
advocate, educator, catalyst and facilitator promoting the wise use of the
planet's natural assets for sustainable development. It works with many
partners, UN entities, international organizations, national governments,
non-governmental organizations, business, industry, the media and civil
society. UNEP's work involves providing support for: environmental assessment
and reporting; legal and institutional strengthening and environmental policy
development; sustainable use and management of natural resources; integration
of economic development and environmental protection; and promoting public
participation in environmental management.

International Year of Biodiversity

In a bid to curb the unprecedented loss of the world's species due to
human activity - at a rate some experts put at 1,000 times the natural
progression - the United Nations is marking 2010 as the International Year of
Biodiversity, with a slew of events highlighting the vital role the
phenomenon plays in maintaining the life support system on Planet Earth.

The UNEP-PUMA 'Play for Life' campaign will support the International
Year of Biodiversity by:

    - Raising awareness worldwide about biodiversity and the International
      Year of Biodiversity among football fans and the general public during
      football events including the African Nations Cup and international
      friendly games
    - Raising awareness through Public Service Announcements featuring
      football stars
    - Encouraging the public to take action to conserve biodiversity
    - Raising funds through the Africa Unity Kit and other PUMA Unity
      football products under the Yellow "life" label to support biodiversity
      projects in Africa.

Media Contacts: Sara Gottman, International PR, PUMA +617-488-2914, sara.gottman at puma.com; Yves Coulter, International PR, PUMA +49-9132-81-2705,
yves.coulter at puma.com; Tim Stedman, International PR, PUMA +49-9132-81-2961,
tim.stedman at puma.com; Theodore Oben, Chief/Outreach Unit, United Nations Environment Progamme, Tel: 254-20-7623262, Mobile: 254-724-255-247, theodore.oben at unep.org