Radio Popular Selects "Profimetrics Intelligent Profit Optimization" From Itim to Manage and Optimize Pricing Decisions

By Profimetrics Software Solutions, PRNE
Wednesday, December 15, 2010

MAIA, Portugal, December 16, 2010 - Radio Popular, one of the largest electronic appliance retail
chains in Portugal, selected Profimetrics Intelligent Profit Optimization
(Profimetrics) from Itim, a software company specialized in developing retail
optimization solutions.

Radio Popular will manage regular price, promotions and
markdowns using Profimetrics, enabling faster decisions and maximizing
margins. Additionally, by using Zygon, a solution for extended product
information management, will expedite the making of communication pieces,
reducing production time of graphic works and ensuring greater accuracy and
detail of information available to customers in different advertising and
sale channels.

Edgar Silva, Director of Radio Popular, commented: "Radio
Popular is changing constantly in search of a better efficiency. We decided
to work with Itim because they presented a solution that will allow us to
fill some gaps that we have been experiencing due to the company growth and
constant need to satisfy increasingly better our customers. In this very
competitive market, price is the deciding factor in purchasing and, as such,
the better the management the better the results.

Working with Itim will also be a way to achieve a better
performance in some of our processes and we hope that this exchange of
experiences will be rewarding both for Itim as for Radio Popular, allowing
growth for both."

Nuno Rodrigues, Itim's Head of Sales and Marketing for the
Iberia said: "We are delighted to have been chosen by Radio Popular as
technological partner in such a strategic area as price management. Our
experiences with top retailers in Spain, UK or Brazil have been proving that,
even in markets with very competitive environments and overwhelmed margins,
significant gains can be achieved by optimizing the price variable."

About Radio Popular

Radio Popular is a 100% Portuguese group of Electrical
Appliances Stores of large and medium size, offering to its customers over
75,000 products from different brands.

It has 34 stores in mainland Portugal, plus two Azores and two
in Madeira.

One of the company's main characteristics is the wide variety
of products available to its customers as well as extended service hours and
competitive prices.

The approximately 1,000 employees are experts in attending
clients and are prepared to advise and answer all customer requests.

In these 80.000m2 there is a wide range of complementary
services oriented to customer satisfaction, such as free home delivery of
large products, PC clinic or photo lab.

About Itim

Established in 2000 as a supplier of retail systems, Itim has
grown rapidly to become one of Europe's most exciting software vendors.

Itim's solutions are used by many leading international brands
such as Argos, Sainsbury, Coop, Harvey Nichols, OFFICE, UNIQLO, WineCellar,
Eroski, Sabeco, Caprabo, Renner and Angeloni.

Our head office is based in London; In 2008 Itim acquired
Profimetrics Software Solutions, a Portuguese company specialized in
optimization solutions for retail.

Our office in Portugal is located in Maia.

    Contact: Marketing Department

    Contact: Nuno Rodrigues
     T: +351-220913540

Contact: Marketing Department, press at ; Contact: Nuno Rodrigues, njrodrigues at , T: +351-220913540.

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