Rated the World's No.1 Champagne

1,000 Champagnes Blind-Tasted

NEW YORK, November 11 - Today, the results from an international champagne blind
tasting were announced, to reveal a surprising winner amongst the usual
champagne classics.

(Photo:
www.newscom.com/cgi-bin/prnh/20091110/366569 )

Earlier this year, the world's most respected wine critics and
sommeliers put brand images and prices aside, to conduct a rigorous
blind-tasting of more than 1,000 brands. The results are published in Fine
Champagne magazine today - the only international publication devoted to
Champagne and a renowned authority on the industry.

Each Champagne was rated on a 100-point scale. The process was
so strict that, if judges' assessments were more than four points apart, the
Champagne would be re-tasted and re-assessed. When the results were weighed,
the top ten included many classic names. However, the surprise first-place
finisher was Armand de Brignac Brut Gold, with a taste score ranking No. 1
among the world's best Champagnes.

    The Top Ten:

    1. 96p Armand de Brignac Brut Gold
    2. 95p 2000 Dom Perignon
    3. 94p 1998 Mumm Cuvee R. Lalou
    4. 94p 2002 Roederer Cristal
    5. 94p 2000 Egerier de Pannier
    6. 94p 1998 Pol Roger Cuvee Sir Winston Churchill
    7. 93p 1998 Dom Perignon Rose
    8. 93p 1999 Jacquart Blanc de Blancs
    9. 93p 2002 Roederer Cristal Rose
    10. 93p NV Chartogne-Taillet Fiacre

Of the competition's results, Fine Champagne Editor-in-Chief Pekka Nuikki
said, "Our highest rating went to Armand de Brignac: a fine, smooth and
creamy champagne with underlying power and great mineral freshness. The panel
praised the wine for its classic style and perfect drinkability today that
does not compromise its aging capacity. It has everything a truly great
champagne can offer, and the packaging - the distinctive, showy golden "ace
of spades" bottle - serves as a brilliant example of Armand de Brignac's
courageous, successful branding."

This extraordinary recognition crowns a series of accolades
accumulated from expert critics, journalists, and wine lovers all over the
world.

"To be selected as the best-tasting Champagne in the world is
a remarkable achievement, but to receive such an award in a large
blind-tasting competition is testimony to the quality of our product," said
Jean-Jacques Cattier, head winemaker of Champagne Armand de Brignac and the
estate's patriarch. "It is a further incentive to continue making the best
Champagne in the world for those who are truly passionate about the art of
Champagne."

For background on Armand de Brignac please see:

armanddebrignac.com/media/history.html

www.armanddebrignac.com

Photo:
www.newscom.com/cgi-bin/prnh/20091110/366569

For further information about Armand de Brignac Champagne, please contact: Scott D. Cohen, Director of Marketing, Armand de Brignac Champagne, +1-212-343-8366, scottcohen at armanddebrignac.com