Mobiltel Bulgaria is Fifteenth Operator to Choose RealNetworks to Power Music ServiceBy Realnetworks Inc., PRNE
Sunday, March 14, 2010
Mobiltel subscribers gain 'All You Can Eat' functionality
SALZBURG, Austria and SEATTLE, March 15 - RealNetworks(R), Inc. (RNWK), the digital entertainment services company,
transitioned Mobiltel Bulgaria's music service to the Real platform on
March 10, 2010, adding all-you-can-eat functionality and continuing its
strong momentum across Europe. This is the third deployment under Real's
4-year agreement with mobilkom austria group (MAG), providing Mobiltel's 5.4
million subscribers with access to the most feature-forward mobile music
service in Europe.
"RealNetworks is a global leader in mobile music and with its strong
presence in Eastern Europe, is a perfect fit for MAG and Mobiltel," said
Evgeni Karakanovsky, marketing data director for Mobiltel Bulgaria. "We
believe that our subscribers will be more likely to utilize mobile music-as
we've seen happen with our sister company A1 in Austria-due to the increased
simplicity and elegance of the interface and dual download capability."
Mobitel's migration to RealNetworks' music platform provides subscribers
with flexibility and choice for downloading music to their mobile devices. By
subscribing to the Music Unlimited package for just 9,90 BGN per-month
Mobitel subscribers can download and sync music to their mobile phones from
the PC. They can also download through WAP or Web stores, or from native apps
residing on their handsets.
"Mobiltel is the market leader in Bulgaria-with 50% marketshare-and one
of the most successful operators in Europe," said Andreas Spechtler, managing
director, technology products and services, EMEA, RealNetworks. "We believe
that we can help them unlock their potential to grow their mobile music
subscriber base with our platform, and look forward to the opportunity to
Real also powers the music services that make mobile music available to
hundreds of millions of subscribers in Europe and beyond, including mobilkom
austria group's A1 in Austria and Si.Mobil in Slovenia; SFR in France; and
Vodafone music stores in 9 countries, including the United Kingdom, Ireland,
Portugal, Germany, Italy, Greece, The Netherlands, Romania and Spain.
As a provider of music services for mobile operators, Real provides and
hosts the technologies that enable subscribers to discover, download and
listen to music on their mobile device and personal computer. Real's music
service is now deployed with 15 communications service providers in 15
countries around the world.
In total, Real's ASP services are currently available through 86
different mobile operators in 48 countries worldwide, making them available
to 901.4 million subscribers. Real offers mobile operators a comprehensive
selection of mobile services including: Music; Video; personalisation
features such as Ringtones, RBTs and Multimedia Ringback Services; and
RealNetworks, Inc. delivers digital entertainment services to consumers
via PC, portable music player, home entertainment system or mobile phone.
Real created the streaming media category in 1995 and has continued to lead
the market with pioneering products and services, including: RealPlayer(R),
the first mainstream media application to enable the downloading and transfer
of online video to mobile devices; the Rhapsody(R) digital music service,
which delivers a catalog of more than 8 million songs to users at home, work
and on-the-go; GameHouse.com, one of the premier casual games destinations on
the Web; and a variety of mobile entertainment services, such as ringback
tones, offered to consumers through leading wireless carriers around the
world. RealNetworks' corporate information is located at
In July 2005 mobilkom austria group welcomed Bulgaria's Mobiltel as the
newest member of the group. With the acquisition of 100% of the share capital
by Telekom Austria in July 2005, one of the largest foreign investments in
Austria's economic history was completed.
Mobiltel is the flagship of the Bulgarian mobile telecommunications
industry. It is a highly profitable and professionally run enterprise.
Mobiltel is the market leader in Bulgaria and one of the most successful
mobile operators in Europe. The company is considered one of the most
attractive employers in Bulgaria.
RealNetworks, RealArcade, Rhapsody, RealPlayer and the Real logo are
trademarks or registered trademarks of RealNetworks, Inc. or its
subsidiaries. All other trademarks, names of actual companies and products
mentioned herein are the property of their respective owners.
Europe, Andy Riley of AxiCom, +44-2083-924-073, andy.riley at axicom.com; or US, Sally Julien, +1-206-399-1419, sally at sallyjulien.com, for RealNetworks, Inc.
Tags: Austria And Seattle, Realnetworks Inc., Salzburg, Washington, Western Europe