Robert Bakish Named President and CEO of Viacom International Media Networks

NEW YORK, January 19, 2011 - Viacom Inc. (NYSE: VIA and VIA.B) announced today that it has appointed
Robert Bakish to the newly created position of President and CEO of Viacom
International Media Networks. Mr. Bakish was previously President of MTV
Networks International. In his new role, he will oversee Viacom's Media
Networks properties that operate outside the U.S., including MTV Networks
International, as well as BET Networks' international channels and
non-premium Paramount branded networks. Mr. Bakish will also continue to
serve as Chairman of Viacom 18, the Company's joint venture in India, and as
a member of the boards of Viacom's joint ventures with BSkyB and Telecom
Italia Media.

Based in New York, Mr. Bakish will report directly to Viacom President
and CEO Philippe Dauman. He will continue to work closely with MTV Networks
Chairman and CEO, Judy McGrath, as well as with BET Networks Chairman and
CEO, Debra Lee, and with Paramount Pictures Chairman and CEO, Brad Grey.

Viacom International Media Networks comprises 145 television channels in
160 countries and territories, as well as related digital properties and
consumer products businesses. Its premium entertainment brands MTV,
Nickelodeon, Comedy Central, VH1, VIVA, TMF (The Music Factory) and Game One
reach nearly 650 million households.

Mr. Dauman said, "The development of our international business is a
major priority and Bob is the ideal choice to lead the global charge for
Viacom's media networks. Over his 14 years at the company, he has proven
himself to be an outstanding strategist and a highly capable operational
manager. Bob has served in several leadership roles in our company, including
his most recent role as President of MTV Networks International, where he and
his team revitalized our creative output and improved our financial
performance. His wealth of experience across geographic regions and his
understanding of the complexities of global markets will serve us well as we
seek out new opportunities for expansion.

"The creation of this new position reflects the already significant
footprint of our television brands around the world, including MTV,
Nickelodeon, BET and Comedy Central, and the growing importance of continuing
to develop that presence across all of our properties," Mr. Dauman added. "We
also intend to further extend Paramount-themed television channels, taking
advantage of Paramount Pictures' brand awareness and the popularity of the
motion pictures in its vast library. All of this builds on the growing
strength of our domestic brands and businesses, which will continue to
provide fuel and momentum for our international ambitions."

Mr. Bakish has worked for Viacom in a variety of roles since joining the
company in 1997. Before serving as President of MTV Networks International,
Mr. Bakish was Viacom's Executive Vice President, Operations and Viacom
Enterprises. In this role, he was responsible for strategic planning,
business development and other corporate initiatives. Previously, he served
as Executive Vice President and Chief Operating Officer of MTV Networks
Advertising Sales and, prior to that, was Senior Vice President, Planning,
Development and Technology for Viacom, where he worked on new business
opportunities and overseeing Viacom's global satellite portfolio and its U.S.
Network Operations Center. Before joining Viacom, Mr. Bakish was a partner
with Booz Allen & Hamilton in its Media and Entertainment practice.

Mr. Bakish serves on the board of directors of Avid Technology Inc., a
NASDAQ listed company. He received an M.B.A. from the Columbia University
School of Business in 1989 and a B.S. in Operations Research from Columbia's
School of Engineering and Applied Science in 1985.

About Viacom

Viacom, consisting of BET Networks, MTV Networks and Paramount Pictures,
is the world's leading entertainment content company. It engages audiences on
television, motion picture and digital platforms through many of the world's
best known entertainment brands, including MTV, VH1, CMT, Palladia, Logo,
Nickelodeon, Nick at Nite, Nick Jr., TeenNick, Nicktoons, COMEDY CENTRAL,
Spike TV, TV Land, BET, CENTRIC, AddictingGames, Atom, Neopets, Shockwave and
Paramount Pictures. Viacom's global reach includes approximately 170 channels
and 500 digital media properties in more than 160 countries and territories.

For more information about Viacom and its businesses, visit
www.viacom.com.

Kelly McAndrew, Viacom Inc., +1-212-846-7455, Kelly.mcandrew at viacom.com; or Linda Alexander, MTV Networks International, +1-305-535-7259, Linda.alexander at mtvn.com