Royal Philips Electronics Adopts MediaTek’s LED TV IC Solutions

HSINCHU, Taiwan, August 30, 2011 -

Supporting global digital TV standards through high efficiency energy saving-platforms in the building of a green digital life

MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions today announced that the maker of Europe’s second largest TV brand, Royal Philips Electronics, has adopted the use of one of its energy saving LED TV IC solutions series. MediaTek TV solutions not only support digital TV standards worldwide, but the superiority of its energy efficiency technology has received wide recognition from top TV brands in Europe’s environmentally conscious market. From DVD players to digital TV solutions, MediaTek has been a player in European market for over seven years, with our next step being the development of a long-term and close partnership with Philips.

According to the most recent report of DisplaySearch, worldwide, LED TV’s life cycle costs are lower than CCFL, while in Europe, the payback time for a LED TV is less than two years. DisplaySearch TV analyst and director Paul Gray writes: “The advantages that energy efficient TVs bring to the consumer is that their energy consumption costs will be lower than regular TVs.” The report goes on to say that consumers will consider energy consumption questions when shopping for a new TV.

Mr. Joe Chen, General Manager of Digital TV BU at MediaTek Inc., said, “Energy efficiency has already become one of the major considerations in recent years when choosing between digital consumer products. We are extremely honored that Philips has chosen to adopt the use of MediaTek’s energy efficiency TV IC solutions for use in their LED energy efficiency TV products.” He also further stated, “MediaTek is the only solutions provider that can offer clients support for global digital TV standards and common platforms, while delivering flexible customization support. Thus, we help our clients significantly reduce system development efforts and the time to market for products, as well as offering them the ability to deliver quality products, while concurrently taking into account energy saving features and pricing issues.”  

As a global leader of high-quality digital life, Philips is a customer-orientated company that upholds its brand promise of sense and simplicity by delivering innovative digital products to improve people’s lives. Philips continually strives to deliver a rich and new experience for consumers, as well as meeting the public’s demands in regards to the ultimate in audio-visual needs and energy saving features. MediaTek’s superior performance and abundant TV product lines can deliver complete system solutions and assist Philips in the development of end products that are competitive in the marketplace and meet consumer expectations.

In addition, MediaTek has launched a new series of 3D, Internet/ smart TV IC solutions. Worldwide shipment figures are estimated to have a significant increase in the 3rd quarter of this year. Integrating the advantages of Ralink will allow MediaTek to offer even richer communication IC solutions — with applications including personal computers, Internet/ smart TV, Blue-ray DVDs, game consoles, tablet PCs and smart phones — as well as accelerating time to market of our costumers’ products and speeding up access to market opportunities.

About MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the code “2454″, MediaTek is headquartered in Taiwan and has salesorresearch subsidiaries in Mainland China, Singapore, India, U.S., Japan, Korea, Denmark, England and Dubai. For more information, please visit MediaTek’s website at www.mediatek.com.

At MediaTek Inc., Sharon Lo, +886-3567-0766, service at mediatek.com