Scanbuy Opens Office in London and Names David Marutiak UK Managing Director

By Scanbuy Inc., PRNE
Monday, May 23, 2011

LONDON, May 24, 2011 -

- Move Solidifies the Company's Presence in Europe with a Fourth Office
in the Region

Scanbuy, Inc. (, the global leader in mobile
barcode solutions, today announced the addition of David Marutiak as the
Managing Director of their United Kingdom office located in London. The news
comes as part of Scanbuy's aggressive international expansion in 2011 that
has also included office openings in France and Mexico. The company's
ScanLife platform allows marketers, retailers and consumer facing Enterprises
worldwide to create, edit, and track a rich set of analytics for their
marketing campaigns through mobile barcodes. Datamatrix and QR Codes
generated via the Scanbuy system are fully interoperable with mobile
operators' networks around the world and all open standard code readers on
the market.


Marutiak has three decades of experience in various facets of public
telephony, starting in analog switching and progressing through digital
switching, intelligent networking, virtual/private networking, wireless
networks, and finally all aspects of mobile communications technology. He
spent over ten years with Microsoft where he held many roles in senior
management including Director of Emerging Technologies for Windows Mobile.
Marutiak has also worked for Vodafone, Bell Laboratories, AT&T and Wink

"It's very exciting to have David on board as the Managing Director for
our UK office," said Mike Wehrs, CEO and President of Scanbuy. "Dave's
knowledge of the mobile industry and many years of experience in the
technology industry will be indispensible to the company as we look to
aggressively expand in the UK. We see scans in over 30 countries worldwide
and the UK has consistently ranked as one of the top five countries scanning
barcodes today. David joins the company at a crucial time to help further
Scanbuy's leadership in the mobile barcode solutions industry."

Recent statistics from the Internet Advertising Bureau of the UK indicate
that mobile internet advertising in the country grew by 116% from 2009 to
2010. A number of media publishers and marketers are already using the
ScanLife system including the MetroUK and Metro Ireland newspapers, which
attracts over one million readers every day. Scanbuy has also partnered with
PriceRunner in the UK to deliver local prices to the ScanLife application
from 1D barcodes on products. ScanLife has been utilized in hundreds of
marketing campaigns for popular brands such as Home Depot, Gap, Heineken and

"I look forward to this new opportunity to help build Scanbuy's presence
and grow the brand in the United Kingdom," said Marutiak. "Mobile barcodes
are experiencing phenomenal growth right now and are at a stage where they
can become a permanent part of every marketing plan. We are working to
capitalize on the momentum the industry has gained in the past few months and
our hope is that by having a presence in the UK and EMEA, Scanbuy will help
push forward the global adoption of mobile barcode technology."

Scanbuy is headquartered in New York with local offices in London,
Mexico, Chile, France, Spain, Denmark, and China. To get the free ScanLife
application, go to from your mobile browser. You
can manage your own codes at

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that
use the camera phone as the link between the physical world and the digital
world. The ScanLife solution consists of a multi-barcode reader application
and interoperable Code Management Platform. The technology has been
successfully deployed and supported by leading mobile providers and handset
manufacturers in the United States, the United Kingdom, Mexico, Chile, Spain,
Italy and Denmark. Media companies and marketers use the solution to create
and manage measurable 2D barcode campaigns, extending brand engagement onto
mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the
industry, with over 30 patents granted covering the entire solution. The
company's investors include Motorola Ventures, Hudson Ventures, Masthead
Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit or

    Kathrine Dela or Valerie Christopherson for Scanbuy
    Global Results Comms (GRC)
    +1-949-608-0276 (ph)


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