Seoul Design Fair 2010 for All to Enjoy

SEOUL, South Korea, June 24, 2010 - The Seoul Metropolitan Government will host the Seoul Design Fair from
Sept.17 to Oct. 7 at the Jamsil Sports Complex and four other venues in
Seoul.

Formerly known as "Seoul Design Olympiad", the third annual event to
promote harmony among citizens through design will open under the theme of
"Design for All", featuring 44 events organized in the three categories:
Economy, Participation, and Education.

Over 200 design teams around the world — twice the number compared with
last year — will take part in the Seoul Design Market, while 40 overseas and
88 domestic design companies, along with 25 international designers are
scheduled to join design industry exhibitions of the event. As of June 7,
over 2,600 applicants from about 100 countries have submitted their
applications.

Among the high-profile designers joining the global event as speakers
include Chris Luebkeman, UK's future trend leading architect; Stefano
Givannoni, a world famous Italian designer; and John Wood, professor at the
University of London.

Design for the Economy section of the event focuses on stimulating
economic revitalization with design innovation as a primary engine for
growth. To this end, various plans will be executed to promote business and
industrial activities and exchanges.

Global citizens will also be invited to "Design for Participation"
programs, in which the "Green Garden Panorama" and other eco-friendly
exhibitions will take place in each of the 25 autonomous districts (called
"gu") in Seoul.

"Design for Education" programs, on the other hand, will shed light to
the design industry's future through a wide range of hands-on educational
events for children, such as the Hall of Idea Imagination and the Design
Class for Future Artists.

One of the most outstanding features of the design festival is the
pavilions in the stadium. Each of the unique three major pavilions was
designed respectively by as many great contemporary architects in the world:
Alessandro Mendini from Italy, Daniel Libeskind from the U.S. and Kim
Seok-chul from Korea.

The event is also meant to contribute to job creation, and it is expected
that approximately 8,000 jobs could be created and over 500 million dollars
of production-induced revenue. Most of the programs will be open to the
public for free. For further information, please visit the official webpage
(sdf.seoul.go.kr ).

Seoul Design Foundation, +82-2-3705-0064, olive717 at seouldesign.or.kr; Seoul Metropolitan Government, +82-2-727-0024, seoulpress at gmail.com