Simply and Neodata Announce a Collaboration to Provide Complete Suite of Ad Serving Solutions, Ranging From Premium to Performance

LONDON -

- 22-23 September 2009, London Olympia

The much anticipated launch of Simply.com from internationally acclaimed Dada.pro brings together simplicity and best practice user experience with revolutionary targeting technologies, designed to work together to achieve the greatest returns on advertising investments.

This month ad:tech (www.ad-tech.com/london/adtech_london.aspx), the leading event for digital marketing is opening its doors at London, Olympia on the 22nd-23rd of September 2009. The show is host to leading international speakers, topic driven panels and workshops promoting the tools and techniques needed to compete in the changing, ever competitive online landscape.

Amongst a host of international exhibitors and seminar speakers is the presence of Simply.com, the new development in online advertising from Dada.pro.

At this edition of ad:tech in London, Simply announces the new collaboration with Neodata, market leader in Italy in the provisioning of premium ad-serving services. Neodata features key clients such as SEAT PagineGialle, RAI and Mediaset. Neodata’s proprietary, in-house technology, will work alongside Simply’s technology to provide a complete adserving solution, ideal for any type of publisher.

Simply, with now more than 2800 subscribed publishers, 1100 advertisers, and with more than 600 million monthly impressions managed directly, is an advertising tool for anyone who wants to promote products or services to thousands of potential clients, in just a few quick and easy steps, users can activate an advertising campaign based on a Cost Per Click model (CPC). Animated advertising banners can be personalized to tailor messages directly to chosen target audiences, campaign durations set and definition of specific objectives for distribution on the network. Through behavioral, yield and contextual targeting tools, and at prices that are affordable to any size business, users can advertise online and ensure maximum return on all visits.

With the potential to earn large returns on investments. Simply works dynamically and transparently, guaranteeing a high performing online promotional platform that connects advertisers and publishers on a global scale.

Simply is an exciting development in the world of digital media to make online advertising easier through self-provisioning technologies. In just three minutes Simply users can create effective advertising campaigns that ensure maximum return on all visits, thanks to deep targeting technologies that allow the definition and refining of results.

Simply will be exhibiting on stand 158 and Giuseppe D’Antonio, Director of Simply.com will also be conducting a seminar titled ‘Can online advertising be made easier and still out-perform?’ (Wednesday, September 23, 11:50 - 12:20), giving an insight into where technology is leading us in order to perfectly match the right advertising creativity to the user, at the right moment, generating higher performance. The seminar will explain how Simply has been working to make online advertising easier through self-provisioning technologies. He will also address the topic of Integrated & Dynamic targeting at work looking at where technology is leading us in order to perfectly match the right advertising creativity to the user, at the right moment, generating higher performance. This is a must attend seminar for those wishing to find out more about successful targeting and out- performing in the digital arena.

Simply a project created by Dada.pro, the Business Unit within the Dada Group that provides professional services for online presence and advertising.

With more than 450,000 business clients and over 1.4 million domains under management, of which more than 70% are abroad, Dada.pro is positioned as one of the top companies in the sector in Europe.

The Dada Group is divided into 2 business areas: Dada.net ( www.dada.it, services focused on music) and Dada.pro ( www.dada.pro, professional services and advertising on the Internet). Dada is listed on the MTA market of Borsa Italiana in the STAR (DA.MI) segment.

For further information: Simply PR Team press@simply.com, +44(0)845-360-3630

Source: Simply and Neodata

For further information: Simply PR Team press at simply.com, +44(0)845-360-3630