Sky Appoints Greenlight to Deliver Quality Traffic to its Online Portfolio

LONDON, November 26, 2010 - Sky has appointed leading, award winning search marketing and
technology firm, Greenlight (www.greenlightsearch.com/), to work on
search engine optimisation (SEO) campaigns across its diverse range of
products and services, in order to deliver high quality traffic to Sky's
online properties.

Greenlight's appointment follows Sky's digital review in which
Sky set out to work with the best agency partners in the UK to ensure it
continues its leadership in all aspects of digital engagement.

Digital plays an increasingly integral role across Sky's
business, encompassing customer acquisitions, customer service, brand and
marketing, online products and services (such as Sky Player) and online
publishing (the Sky Portal, which includes Skysports.com and Skynews.com).

Greenlight will work on all of Sky's transaction and
content-related sites (the Group portfolio), to improve online rankings,
traffic and sales through the sites.

John Orriss, Director of Subscriber Growth and Sales, BSkyB,
comments:

"Digital is becoming central to what we do at Sky.
Successfully engaging with our customers online is getting ever more
important, so to continue our leadership in this area we need to make sure we
are working with the right mix of digital expertise, and experienced partners
in the industry. This comprehensive review has provided us with a roster of
partners who are leaders in their respective fields, and we look forward to
working closely with them to maximise the impact of our investment in
digital."

Andreas Pouros, Chief Operating Officer at Greenlight
comments:

"We are delighted to be working with Sky, a media company that
is increasingly putting digital at the forefront of its future. We are
excited by the prospect of helping it deliver great results for its many
leading brands, and pleased that Sky has chosen Greenlight to handle its SEO
(www.greenlightsearch.com/search-engine-optimisation/) requirements."

About Sky:

Sky operates the most comprehensive multichannel,
multi-platform television service in the UK and Ireland, reaching over 10
million homes. Sky continues to break new ground with its own portfolio of
channels: Sky 1 combines its commitment to UK production with the best of the
US; Sky Arts is the UK's only dedicated arts channel brand; Sky Sports is
still raising the bar in sports broadcasting; and Sky News remains a pioneer
in television news. Sky also works with dozens of other broadcasters on the
satellite platform, online and on mobile. Sky is now leading the UK into the
age of high definition television with Sky+ HD and launched Europe's first
3DTV channel, Sky 3D, this October. The company is also the UK's
fastest-growing broadband and home phone provider.

About Greenlight:

Greenlight is a leading independent, award winning search
marketing specialist and technology firm, the largest of its kind in Europe
and the fastest growing. With over 100 blue-chip clients including Santander,
Vodafone UK, New Look, Interflora, Co-operative Financial Services, Nespresso
and ghd, Greenlight is a leader in the search marketing space, and is
recognized worldwide for its commitment to delivering record ROI for its
clients and investing in the future of search.

GreenlightSearch is considered the premier thought leader in
the sector, publishing widely read industry reports, original research,
speaking at trade events, and delivering a highly respected search training
programme in conjunction with the IDM. Founded in 2001, Greenlight is
headquartered in London, with offices in New York.

More news on GreenlightSearch (
www.prweb.com/releases/Greenlight/paid-search/prweb4709054.htm)
marketing services and technology are available on Greenlight Search blog
(blog.greenlightsearch.com/greenlights_search_blog/).

Media Contact: To arrange an interview or for further information please, contact: Krishna Rao, T: +44(20)3326-6232, E: Krishna.rao at greenlightsearch.com, mediacentre.greenlightsearch.com/