Sky Confirms 70,000 Homes Sign up to Sky 3D

LONDON, February 2, 2011 - Sky has announced that 70,000 customers have signed up for the pioneering
3D TV (www.sky.com/shop/tv/3d/) channel Sky 3D since it was launched
last October, indicating the channel's early success and the level of
enthusiasm for 3D television.

As Europe's first 3D channel Sky 3D is leading the way in bringing
cutting edge 3D entertainment into the nation's homes.

Sky's Chief executive, Jeremy Darroch, said:
"3D has got off to a great start with around 70,000 customers having signed
up to the service in the first few months. We are very happy with the
progress of 3D to date and are really encouraged by the feedback we are
getting from customers."

John Cassy, Sky 3D's channel director, added:

"Around half of all 3D TVs sold so far in the UK are connected to Sky 3D,
with thousands more joining every week. The hugely positive response from
customers, all of whom are tuning into Sky 3D on a weekly basis, gives us
great confidence for the future. Since the launch on the 1st October we have
had a number of world firsts - with the world TV premieres of Avatar, Alice
in Wonderland and the Toy Story trilogy.

"Coming up we will have our 100th live sports 3D broadcast, further
cementing our position as a world leader in 3D sports production. We are also
continuing to increase the breadth of our 3D programming, including
performances by Diversity, natural history documentaries from Sir David
Attenborough, and another world first, an upcoming broadcast of ENO's new
production of Donizetti's Lucrezia Borgia."

For more information visit www.sky.com/3d

Victoria Etaghene, Victoria.Etaghene at bskyb.com, +44(0)207-705-3000