Blue Star Infotech Launches "iRoadGenie" app for the iPhone

By Blue Star Infotech Limited Bsil, PRNE
Tuesday, February 1, 2011

MUMBAI, India, February 2, 2011 - Blue Star Infotech Ltd (BSIL), a provider of software
solutions to the global mid-market industry announces the launch of its
Travel utility software application "iRoadGenie" on the iPhone. This
application helps the users search for points of interest based upon their
current geographic location or areas that they would like to visit. Such
points of interest could be nearby sightseeing locations, leisure/amusement
parks, golf courses, cinemas, restaurants, pubs, shopping malls, gas
stations, ATMs, hospitals, pharmacies, hotels, etc. The app also helps in
providing detailed directions to destinations, their addresses, view pictures
of the top tourist destinations and assist in reservation/booking requests.

The proliferation of smartphones provides the travel,
hospitality, ground transport, airlines, retail and consumer driven services
businesses with numerous ways to differentiate and add more value to clients.
The iRoadGenie app is built on a framework that is highly customisable,
scalable and can be white labeled for specific purposes in various

From the technology standpoint, "iRoadGenie" uses the GPS
technology, Google maps and several social community and content sites to
drive the application.

Suresh Iyer, Executive Vice President, Blue Star Infotech Ltd
said, "This app empowers the consumer to easily search for relevant
information locally and globally from their iPhones. It also showcases BSIL's
extensive expertise in mobile solutions. Industries such as Travel &
Hospitality can, in particular, leverage the power of smartphones to provide
value added services to their global customers and employees."

About Blue Star Infotech Ltd (BSIL)

Part of the USD 650 million Blue Star Group, BSIL enables
global mid market enterprises derive measurable business outcomes through the
efficient use of information technology. BSIL, a publicly listed company in
India, partners with its clients to understand their business pain points and
arrives at appropriate IT led interventions to deliver relevant solutions.
BSIL also specialises in creating transformational technology solutions (web
2.0, cloud, mobility, respath optimization, etc) that create an impact across
the entire travel distribution and operations value chain.

Download iRoadGenie -



    Deepak Gupta
    Blue Star Infotech (UK) Ltd.
    Cell: +44-779-944-7298


    Munavar Attari
    Blue Star Infotech Ltd.
    Cell: +91-99301-43535


    Joseph L.
    Blue Star Infotech America Inc.
    Tel.: +1-408-727-3701

UK: Deepak Gupta, Blue Star Infotech (UK) Ltd., Cell: +44-779-944-7298, Email: deepakg at; India: Munavar Attari, Blue Star Infotech Ltd., Cell: +91-99301-43535, Email: munavara at; USA: Joseph L., Blue Star Infotech America Inc., Tel.: +1-408-727-3701, Email: joseph.lourdusamy at

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