Skyscanner Appoints Agencies for Pilot TV ad Campaign

EDINBURGH, Scotland, November 10 - Global flight search site Skyscanner has appointed Edinburgh-based
agencies Newhaven and Feather Brooksbank to handle the company's first ever
TV advertising campaign.

Newhaven will manage the creative development of Skyscanner's first
offline campaign, working with Feather Brooksbank on media planning and
buying. The agencies were appointed following an accelerated pitch process
involving five other agencies, all London-based.

"We've gone at this pretty hard and fast," said Skyscanner's Commercial
VP, Frank Skivington. "The aim is to air the first phase TV trial in Scotland
in January, so we were looking for an exceptional team that could work with
us to make this happen without compromising creativity. We saw some very
talented agencies and we are extremely happy with our choice and very
confident that we have the right team on board to make this a success."

Skyscanner currently has over 7 million visits to its site each month,
built mainly through online channels, word of mouth and PR, but has never
previously run an above the line campaign. The first phase is a TV campaign
in Scotland to trial the strategy, following which a plan and budget will be
put in place to roll out across all UK media regions.

"Skyscanner has been growing strongly, with year on year growth of over
80%, but now we are ramping that up even more and pushing hard to create a
global travel brand," said Frank Skivington.

"The Scottish TV trial is only the first step in the process. Ultimately
we hope that advertising will be a key element in our UK and international
marketing programmes."

"It's great to be appointed to an exciting brand embarking on its first
above the line communication and getting really involved at the outset," said
Newhaven's Jonathan Shinton.

"We're looking forward to launching the new campaign idea but in the
meantime we have a fair amount of production work to get on with."

"Everyone at Feather Brooksbank is really excited to be working with such
an innovative brand, right from the start of their above the line
communications. We're looking forward to helping Skyscanner grow and reach
the potential of everyone's ambitions and can't wait to get cracking with the
campaign," said Alastair Taylor of Feather Brooksbank.

About Skyscanner

Skyscanner is a leading travel search site based in Edinburgh, Scotland,
with 24 country-specific sites around the world. Skyscanner provides instant
online comparison on flight prices for over 670,000 routes on over 600
airlines, as well as car hire, hotel and holiday price comparison. With
Skyscanner, users can browse without having to enter specific dates or even
destinations, and Skyscanner is available in 64 currencies and 20 different
languages, including French, German and Spanish.

For further information contact: Lara Bayley, Head of Brand, Content and Communications, Skyscanner, lara at skyscanner.net, +44(0)131-252-5353