Snapfish Unveils Exclusive New Range of Quality Designs from Hallmark

Combine the Quality of Hallmark With Your Own Photos Thanks to New Snapfish and Hallmark Partnership

LONDON, December 2 - Snapfish, HP's digital photo printing and gift company, today
launches a brand new range of Hallmark design cards, calendars and photo
books.

The partnership means Snapfish customers now have the best of
both worlds and can personalise their favourite Hallmark cards with their own
photos using a range of design templates, including the much loved Forever
Friends characters and Lucy Cromwell designs.

There are now 50 new Hallmark cards available on the Snapfish website,
with designs for all occasions including birthdays, anniversaries and
Christmas. The two new Hallmark design calendars and the six new photo books
are all available to order now.

The new Hallmark designed Snapfish cards cost GBP2.99, calendars are
available for GBP19.99 and 11" x 8" photo books, which are available in
leather or linen covers, cost from GBP24.99 each.

"It's a great opportunity, we're really pleased to be able to extend our
range of gifts to include the much loved Hallmark designs" says Nicola
Anderson, Northern Europe's regional manager for Snapfish. "As the leading UK
greeting card publisher, Hallmark designs are very popular, especially here
in the UK, and we felt they'd be a big hit with our customers."

Rosalyn Potts, Innovation Manager, at Hallmark Cards added, "Hallmark's
designs are all about helping people show how much they care and when they
can easily add their own photos, it makes that design even more personal and
special. So as far as we're concerned, teaming up with Snapfish is a perfect
partnership!"

About Snapfish

Snapfish by HP is the largest online photo service in the world with over
60 million members, growing by 1 million new customers per month. The site
offers quality prints at great value as well as free unlimited sharing and
storage. Currently Snapfish stores more than 1.5 billion unique images for
its customers.

Snapfish is available in 22 countries across North America,
Europe and Asia Pacific.

About HP

HP creates new possibilities for technology to have a meaningful impact
on people, businesses, governments and society. The world's largest
technology company, HP brings together a portfolio that spans printing,
personal computing, software, services and IT infrastructure to solve
customer problems. More information about HP (NYSE: HPQ) is available at
www.hp.com.

About Hallmark

Established in 1958, Hallmark UK is now a PLC. It is now the UK's leading
greeting card publisher, representing 60% of the Hallmark International
business and is proud to be the home of the International Division.

In 1966, the International Division was established and has wholly owned
subsidiaries in Canada, UK, Japan, Mexico, Netherlands, Puerto Rico, Belgium,
Spain, Australia, New Zealand, Hong Kong, Singapore and China.

In the UK Hallmark has over 3,100 employees working together to deliver
superior quality products. It has the largest creative resource in the
industry dedicated to providing first class design and innovation. With a
very strong bias towards total quality, continuous improvement through best
practice management processes and superior products, Hallmark's objective is
to meet and exceed all consumer expectations, legal and safety requirements.

Today, the UK group produces approximately two billion cards per year and
offers the largest product range in the UK market with almost 20,000 designs
available in any one year

For any queries relating to this press release, please contact Rosalyn Potts at rpotts2 at hallmark-uk.com. For further information, photos or product details, please contact: Katie Watkin, Edelman for Snapfish, Katie.watkin at edelman.com, +44-(0)203-047-2072. Polly Fegen, Edelman for Snapfish, Polly.fegen at edelman.com, +44-(0)203-047-2324