Social Media Week 2010 Announces Sponsors & Partners

Five day conference in six cities supported by headline sponsor Meebo & supporting sponsors Pepsi Refresh

NEW YORK, January 20 - Social Media Week's second annual conference will take place between
February 1st - 5th, 2010 simultaneously in New York City, Berlin, London, San
Francisco, Toronto and Sao Paulo.

The organizers are proud to announce global headline sponsor Meebo &
supporting sponsors Pepsi Refresh for the 2010 conference. In addition to
participating throughout the week, their support also means that many of the
events taking place during Social Media Week will be free to attend.

"With so many innovations happening in the world of social media, it's
more important than ever that industry insiders have a chance to connect to
discuss what's next," said Seth Sternberg, founder and CEO, Meebo.
"Sponsoring Social Media Week 2010 gives us a chance to help bring these
people together from Sao Paulo to London, and we're really looking forward to
participating in the events."

The primary aim of the conference is to foster cross-collaboration
between the different countries. In total there are at least 130 events
scheduled during across the six cities and it is through the incredible
roster of event partners that the organizers are able to achieve this goal.

"We hope that through this initiative, we will be able to reach a greater
diversity of people, both through the physical events and also online through
live streaming and social channels such as Twitter and Facebook. Social
media's impact has been profound, creating a global business community that
is unprecedented in scope. Social Media Week 2010 is our attempt at embracing
this phenomenon and we hope will function as a global platform for
conversation, connectivity and learning." Toby Daniels, Founder & Executive
Director of Social Media Week

Coinciding with Social Media Week is the launch of the Pepsi Refresh
Project www.refresheverything.com, an effort to support those who generate
innovative, optimistic ideas, which will award more than US$20 million in
2010 to move communities forward.

"We're excited to be able to spotlight the Pepsi Refresh Project, our new
social engagement program, at the premier gathering of social media experts,
particularly given the power of digital engagement to build awareness and
support for ideas that can refresh the world," said Bonin Bough, Global
Director of Digital and Social media at PepsiCo

For more information on Social Media Week and to find out how to register
for events in each city visit socialmediaweek.org.

About Social Media Week

Social Media Week launched earlier this year in New York City with the
aim of identifying and advancing social media practices and policy in the
corporate, public and non-profit sectors.

Organized over five days the conference consisted of 35 events hosted in
multiple locations around the city, including the offices New York Times,
Nielsen, Razorfish and Wired.

In total, over 2,000 people attended the inaugural event and an
additional 5,000 people experienced Social Media Week live online with many
more participating through the backchannel via Twitter and Facebook.

"Our discussion, 'Making the Brand: Social Media for the Long Haul', was
one of the most lively, intellectual, humorous, and thought-provoking panels
I've ever had the honor to be a part of. Sharing a stage with Abell,
Morrissey, and Vaynerchuk was a humbling experience that made me want to be
humbled again." Ian Schafer, CEO of Deep Focus

socialmediaweek.presslift.com/announcing-social-media-weeks-2010-global-conference

Toby Daniels, +1-347-602-1244, toby at socialmediaweekny.com