Steve Newman Appointed Chief Technical Officer for Menicon Co.

Newman Taking on Worldwide Responsibility for Product Planning, Manufacturing and Technology

NAGOYA, Japan, December 7, 2010 - Menicon Co., Ltd. has announced the appointment of Steven Newman as Chief
Technical Officer for the company.

(Photo: www.newscom.com/cgi-bin/prnh/20101206/MM11663)

Newman joined Menicon with the acquisition of ClearLab's Flat Pack
technology from 1-800 Contacts in June 2007. Since that time, he and his team
have been developing the first production lines for the introduction of
Menicon One Day Flat Pack early next year. In his new capacity, Newman will
direct, in addition to the Flat Pack Project, product planning, brand
strategy, packaging strategy and manufacturing strategy on a global basis in
conjunction with Menicon's HQ office and the subsidiaries worldwide.

"Steve's leadership in the development of the Flat Pack technology and
his strong creative abilities make him an ideal choice to lead Menicon's
global product planning, branding, and manufacturing initiatives," remarked
Toshio Matsushima, Menicon's Global Head of Marketing.

"I am extremely delighted to take on these new roles to help shape a
major rebranding effort for Menicon," said Newman. "The impending launch of
Menicon One Day Flat Pack makes it a very exciting time to be part of
Menicon, and I look forward to helping the company continue to grow and
innovate."

Dr. Hidenari Tanaka, Menicon's President, commented: "We are very happy
to welcome Mr. Newman to his new role at this time, which coincides with two
important milestones for our company; the celebration of Menicon's 60th year
in business, and the launch of the most innovative contact lens packaging
ever developed. We look forward to his further contributions to Menicon's
success now and in the years ahead."

About Menicon:

Menicon Co., Ltd. (www.menicon.com), founded by Kyoichi Tanaka in
1951, is Japan's first and largest contact lens manufacturer, and now is
represented in over 30 countries. Menicon is a manufacturer dedicated to all
areas of soft and GP contact lens-related businesses including material
development, lens designing, and manufacturing of contact lenses and care
solutions. Menicon is a world leader in the development of hyper-Dk GP
(Menicon Z) and soft contact lenses (Menicon PremiO).

    Contact:
    Toshio Matsushima
    Global Strategies & Operations
    Menicon Co., Ltd.
    Phone: +81-52-937-5021
    Fax: +81-52-935-1121
    E-mail: matsushima@menicon-net.co.jp
    URL: www.menicon.com

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Toshio Matsushima, Global Strategies & Operations, Menicon Co., Ltd., +81-52-937-5021, +81-52-935-1121 (Fax); matsushima at menicon-net.co.jp