Stringfellow and Ramsay Beat Mandelson and Brown in the Battle for Hearts and Minds

LONDON, April 12, 2010 - In yet another kick in the teeth for politicians in the run up to the UK
General Election on May 6, research launched today shows that the majority of
Brits working in local businesses think celebrities would do a better job of
running the country than the political classes.

The survey commissioned by Make It Cheaper, the business price comparison
service, showed that:

    - 63% of people would rather have Gordon Ramsay in power than Gordon
    Brown

    - A third think David Beckham could score more political goals than David
    Cameron

    - An astonishing 58% think that Peter Stringfellow would make a better
    front bencher than Peter Mandelson

    - Nearly half (43%) would prefer DIY expert Nick Knowles than Nick Clegg

    - 34% would vote for Corrie's Ken Barlow over Ken Clarke

More worryingly for all concerned is that when asked which politicians
would best represent their business interests if elected, an alarming 46%
claimed that no-one (from Brown, Cameron, and Clegg) would do a good job as
none of them cared about or truly understood local businesses.

Jonathan Elliott, managing director, Make It Cheaper, said: "It is clear
that there is a massive disconnect between the main political parties and
people who work in local businesses - the people who are at the very heart of
the economy. 73% of those we asked were unable to name the Secretary of State
for Business or his shadow colleague. These guys should be out there talking
to the people who are on the front line of the economy. Instead, our survey
shows they are judged as not understanding business pressures (25%) and
having no impact on the daily lives of local businesses."

When asked about potential solutions to this disconnect, the answer was
loud and clear, with 40% of respondents claiming that the first thing they
would do if they were Prime Minister would be to ban career politicians and
get real people, with real experience into power. On that note, 30% of them
think they could do a better job of running the country, with almost one in
ten considering standing as an MP!

The research was conducted by independent research company Redshift
amongst 500 people working in local businesses in the UK.

About Make It Cheaper

Established in 2007 and based in Central London, Make It
Cheaper (www.makeitcheaper.com) receives more utility price comparison
enquiries (2,000 a week) and arranges more new contracts (1,000 a week) than
any other business-only price comparison service. These enquiries include
those from the business customers of most of the major domestic price
comparison services as well as business membership organisations, charities
and trade associations. Acting on behalf of these customers with total
impartiality and without charge, Make It Cheaper offers cost savings across a
range of products including business electricity
(www.makeitcheaper.com/business-electricity.aspx ), business gas
(www.makeitcheaper.com/business-gas.aspx ), insurance and telecoms.
The prices it offers are often better than could be found by going direct to
suppliers because of the volume of deals its negotiates.

Contact: Sarah Mayer or Neil Hallmark on +44(0)203-0434151 or
makeitcheaper@kaizo.net

Contact: Sarah Mayer or Neil Hallmark on +44(0)203-0434151 or
makeitcheaper at kaizo.net