Successful Premiere of the Lindt Christmas Lighting Event
By Lindt Sprungli international Ag, PRNETuesday, November 16, 2010
KILCHBERG, near ZURICH, Switzerland, November 17, 2010 - Yesterday evening the Lindt & Sprungli Chocolate Factory was
the setting for a spectacular light show. Brand ambassador Roger Federer, the
Lindt Maitres Chocolatiers and Ernst Tanner, Chairman and CEO of Lindt &
Sprungli, set the kick-off for the festive light projections by artist Gerry
Hofstetter. Around 8,000 visitors marvelled at the festive images and enjoyed
the magical Christmas village around the chocolate factory.
To view the Multimedia News Release, please click:
multivu.prnewswire.com/mnr/prne/lindt/46306/
Shortly after 7 p.m., Ernst Tanner, Chairman and CEO of Lindt
& Sprungli, opened the first Lindt Christmas Lighting Event. He welcomed the
crowd and said enthusiastically: "Today, a Christmas fairytale will come true
- for everyone who loves Lindt chocolate and enjoys being enchanted by Gerry
Hofstetter's fantastic light illuminations". This was the cue for Roger
Federer. Acclaimed by the onlookers, he stepped onto the stage in front of
the Lindt & Sprungli Chocolate Factory in Kilchberg. The tennis star admitted
it was a real honour for him to be there: "I take some of Lindt's fine
chocolate with me to every match, and here in Kilchberg is where it is made.
Spending a whole evening devoted to chocolate is a wonderful Christmas
present."
Thrilling light art
With bated breath, people waited for the two protagonists to
press the button to launch the grand light art spectacle. Accompanied by
well-known Christmas carols, the chocolate factory was illuminated for 12
minutes in the glow of 24 atmospheric images. Gerry Hofstetter's favourite is
the gigantic box of chocolates that covered the entire facade. "The box of
chocolates is actually a simple idea that works extremely well because of the
oversized dimensions", enthused the light artist. "It is the perfect
combination of light art and chocolate". The magical aspect was also evident
in the festively decorated area around the headquarters of Lindt & Sprungli.
Particular highlights for the children were Santa Claus, who listened to
their requests in front of his house, and the children's carousel. Finally,
all the children were able to put their wishes for Lindt chocolate into the
Christmas letterbox. The Lindt Maitres Chocolatiers' Christmas Houses had a
magnetic appeal. Through large windows, children and adults alike watched the
creation of finest masterpieces from Lindt chocolate and tasted them
afterwards. Lavishly decorated market stalls also invited people to linger.
Light projections to continue until 26 December
The atmospheric light projections can be seen until 26
December. Every morning from about 6 a.m. until 8 a.m. and in the evening
from 5 p.m. to approx. 10 p.m. a different image will appear on the facade of
the chocolate factory. The Lindt Christmas letterbox next to Santa's house
will also remain until Christmas. Five winners will be drawn from all
completed wish lists every weekend throughout Advent, and will have their
chocolate Christmas wishes granted.
Photos of the first Lindt Christmas Lighting Event can be
downloaded immediately via Photopress: multimedia.photopress.ch.
About Lindt & Sprungli
Founded 165 years ago in Zurich, Chocoladefabriken Lindt &
Sprungli AG is the worldwide leader in the premium chocolate segment. The
high-quality chocolate is manufactured in eight production facilities in
Europe and the USA and sold by 17 of its own subsidiaries as well as by a
widespread network of independent distributors the world over. The Lindt &
Sprungli Group employs around 7,500 people and achieved sales of 2.5 billion
Swiss francs in 2009.
Media contact for the event: Hasliman Taylor Bron Eames Telephone: +44-121-355-3446 E-mail: bron@haslimanntaylor.com Media contact for the company: Lindt & Sprungli (International) AG Sylvia Kalin / Nina Keller Telephone: +41-44-716-24-56 / 44-716-24-57 E-mail: mediarelations-in@lindt.com
www.lindt.com
Video:
multivu.prnewswire.com/mnr/prne/lindt/46306/
Media contact for the event: Hasliman Taylor, Bron Eames, Telephone: +44-121-355-3446,
E-mail: bron at haslimanntaylor.com; Media contact for the company:
Lindt & Sprungli, (International) AG, Sylvia Kalin / Nina Keller, Telephone: +41-44-716-24-56 / 44-716-24-57, E-mail: mediarelations-in at lindt.com
Tags: Kilchberg, Lindt & Sprungli (international) Ag, Near Zurich, November 17, Switzerland