Suggestions on Where to go: Location-Based Service Whatser Launches Today

By Sogeo Company, PRNE
Wednesday, November 10, 2010

AMSTERDAM, November 11, 2010 - SoGeo, an Amsterdam-based startup, today announced the launch of Whatser.
Whatser is a free mobile application that suggests where to go based on
places users and their friends like.

By adding their favorite places to their own collection, for example,
restaurants, museums, bars and shops, users make sure that their list of
favorite spots is accessible to themselves and their friends.

Users can follow the collections of friends or other users and
collections of official content partners. Whatser suggests spots based on
what is included in the user's own collection and the collections of the
people the user follows.

The first content partners include Unlike (, Spotted
by Locals ( and LokalEdition
( All three provide reviews of city
destinations across the world. This content is currently available for free
and more content partners will follow soon.

For a quick start, users can connect their existing social networks from
Facebook, Twitter, Gowalla and Foursquare to their Whatser account.

"Whatser is a new way to discover your city, based on opinions you trust.
We believe that this is the next step in making location-based services more
relevant," commented Michiel Verberg, Director Marketing and co-founder of

Notes to Editors:

Whatser is available in public beta, for iPhone, in the iTunes app store
( Blackberry and
Android versions are being developed. For users of all other phones, there is
a mobile website version available at

You can get in touch with us through the website (
, our Facebook page ( or Twitter

About Whatser

Whatser is a mobile application that suggests where to go based on places
users and their friends like. SoGeo ( developed
Whatser ( on top of the SoGeo API

About SoGeo

SoGeo ( provides a platform for mobile and
web, enabling businesses to create location-aware communities around their
brands, products and services. The platform is accessible through the SoGeo
API ( In June 2010, SoGeo received EUR1M in funding
from BlueBubbleLab (

Media Contact: Anna Hogrebe, PR Manager - SoGeo, +31-681-351-700, anna at

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