Superbreak Announces Appointment of New Marketing E-Commerce & Commercial Director

YORK, England, September 27, 2010 - Superbreak, the York based tour operator, has announced the appointment
of Darren Neylon as Marketing, E-Commerce & Commercial Director. The position
is a new one and oversees the key direct marketing and e-commerce teams with
the clear objectives of growing the company's direct revenues through an
enhanced experience for customers.

The position is the first senior commercial appointment by Eamonn Ferrin
who joined the company as Managing Director in January 2010. He commented:
"Since becoming Managing Director I have been giving a lot of thought to the
question of how we can become an even better company and how we create a
faster moving, more innovative and above all, a more customer-focused
company. Darren's appointment is key to meeting this challenge."

Darren has worked for over 10 years in a number of senior e-commerce and
commercial roles in the mobile and retail sectors. Recent roles include
Managing Director of Valuecomparison.com and Mobileshop.com, Director of
E-Commerce for Miller Brothers Retail and E-Commerce Programme Director for
Littlewoods Shop Direct Group. Prior to these roles, he spent his early
career in Finance & Merchant banking.

Commenting on his new role at Superbreak (www.superbreak.com/),
Darren said: "I am excited by the challenge at Superbreak and of course the
move into the travel sector. We want to deliver a seamless, multi-channel
proposition directly to the customer which focuses on value, convenience and
service. Making the website more usable and engaging for customers is one of
my key goals. We aim to make sure that customers are excited to come back to
us time and time again because they find the content and range of products
both relevant and enticing."

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited,
the market leader for short breaks and hotels throughout the UK. Superbreak
is part of Holiday Break plc. Based in York, England, Superbreak specialises
in booking cheap weekend breaks in 2-5 star hotel accommodation throughout
Britain for the leisure traveller. Superbreak holds allocations of rooms at
all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu
Dhabi, from London to Las Vegas and with great availability and rates for
theatre breaks, mystery hotels (
www.superbreak.com/marketing/mystery-hotels) events at the O2 Arena,
various popular attractions and national and international rail partners,
Superbreak can offer an outstanding depth and breadth of UK and Overseas
short break products. For more information of October half term breaks
(www.superbreak.com/marketing/half-term-breaks) and Christmas breaks
(www.superbreak.com/christmas-breaks) visit the website.

    For further information on Superbreak or on this PR, please contact:

    Khalid Amin
    Online Marketing Manager
    Superbreak Mini-Holidays
    Eboracum Way
    York
    YO31 7RE
    +44(0)1904-436043

    www.superbreak.com

For further information on Superbreak or on this PR, please contact: Khalid Amin, Online Marketing Manager, Superbreak Mini-Holidays, Eboracum Way, York, YO31 7RE, +44(0)1904-436043.