SuperSonic Imagine Signs with Canon Marketing Japan as a Key Distributor in Asia

By Supersonic Imagine, PRNE
Sunday, November 29, 2009

AIX-EN-PROVENCE, France, November 30 - SuperSonic Imagine today announced that it has signed an exclusive
distribution agreement with Canon Marketing Japan Inc. (Canon MJ) to develop
the Japanese market.

After receiving CE approval and 510K clearance from the FDA for its
Aixplorer(R) MultiWave(TM) Ultrasound System, SuperSonic Imagine, has
developed commercial networks on 4 continents and in more than thirty
countries. SuperSonic Imagine is honoured to announce that Canon MJ has
signed on as the exclusive distributor for the Aixplorer(R) in Japan.

Jacques Souquet, CEO of SuperSonic Imagine commented,

"The agreement with Canon MJ is quite important to us as it opens the
door to one of the largest ultrasound markets in the world. In order to
assess our product in this very competitive market, having Canon MJ as a
partner is essential. I see our relationship with Canon MJ as a long term
collaboration extending potentially to other domains in the future.
Aixplorer, with its unique disruptive technology, is well suited for markets
looking for new innovative approaches."

Kunio Kurihara, Director of Canon MJ commented,

"This distribution agreement with SuperSonic Imagine is perfectly aligned
with our corporate strategy, and builds on the value that Canon MJ offers to
the Japanese medical market. Adding Aixplorer to our portfolio of products
will allow us to further meet the needs of the Japanese medical community. We
have high expectations for our new co-operation and believe that SuperSonic
Imagine's expertise in ultrasound will bring new and innovative solutions to
the Japanese market."

The Aixplorer is the only commercially available system of its kind with
MultiWave Technology, which is based upon the interaction between
conventional longitudinal waves and shear waves in tissue. The system
consists of an all software-based architecture which provides both impeccable
B-mode images and, for the first time, uses shear waves (ShearWave(TM)
Elastography) to quantify true tissue stiffness or elasticity information in
kilopascals. With MultiWave Technology, the Aixplorer brings clinicians
significantly enhanced real-time diagnostic information that is quantitative
and reproducible.*

Aixplorer's SonicSoftware(TM), the power behind MultiWave Technology, has
ingeniously benefited from a combination of the most advanced technology in
the graphic video industry and the latest generation of multi-core processors
to provide a complete ultrasound system with enhanced speed, accuracy and
flexibility. The effect of this innovation is superior B-mode image clarity
and an open door to new imaging possibilities, such as ShearWave(TM)
Elastography.

Aixplorer is the only ultrasound system on the market which can generate,
capture and quantify shear wave velocity resulting in the bi-dimensional
display of true tissue elasticity. ShearWave Elastography is different from
conventional or strain elastography which relies on manual compression for
palpation and is therefore subjective and operator dependent. Instead,
ShearWave Elastography is user-skill independent as it does not rely on
compression but is based on the simultaneous use of both ultrasound waves and
shear waves to assess tissue stiffness. ShearWave Elastography uses remote
palpation to provide a truly quantitative (in kilopascals), real-time, local
assessment of tissue stiffness in a color-coded map. In addition, because
these results are reproducible, lesions can be monitored over time.

Major technological breakthroughs in the ultrasound medical imaging field
were necessary to provide local, quantifiable tissue elasticity information.
Generating shear waves through SonicTouch(TM) demands advanced software
capabilities, while capturing and quantifying shear waves in tissue requires
acquisition rates of at least 5,000 Hz (conventional ultrasound acquisition
speeds are approximately 100 Hz). With UltraFast(TM) Imaging, Aixplorer can
acquire data at speeds of up to 20,000 Hz which is 200 times faster than
conventional ultrasound.

Dr. David Cosgrove, Emeritus Professor of Clinical Ultrasound at Imperial
College London and the lead investigator of a multi center, 2,300 patient
clinical breast trial, stated:

"No matter how innovative a scanner's technology, ultimately it is its
imaging performance that counts since this determines its clinical
usefulness. The Aixplorer has superlative B-mode imaging: we have had the
opportunity to compare it with reference systems for breast imaging and the
Aixplorer images have superior contrast resolution, meaning that
abnormalities are more obvious, without compromise to the spatial resolution.
Its unique version of elastography (ShearWave elastography) simplifies
obtaining reproducible elastograms and provides quantitative readouts of the
Young's modulus. Most cancers have the expected high values and are
strikingly heterogeneous while fibroadenomas have uniform, low-stiffness
values. In situ carcinomas seem to share the features of the invasive
carcinomas."

Preparations to obtain the Japanese certification to market Aixplorer in
Japan are in progress with a target to launch the product in the spring of
2010.

* Aixplorer's quantification tool is available outside the USA

About SuperSonic Imagine

SuperSonic Imagine, based in Aix-en-Provence, France, is a young,
innovative, multicultural company with a commitment to providing advanced
technology to improve medical diagnosis. Founded in 2005 by world renowned
ultrasound and medical imaging research scientists, SuperSonic Imagine has
developed Aixplorer(R), a complete ultrasound system with a revolutionary
imaging technology. With offices on 4 continents, the company holds
twenty-three international patents and submissions that are solely owned and
solely used by SuperSonic Imagine. www.supersonicimagine.com

About Aixplorer(R)

Aixplorer(R) is a next-generation ultrasound imaging system with unique
technology that offers advantages in lesion detection and characterization.
Using a method of imaging called ShearWave(TM) Elastography; Aixplorer can
assess true tissue elasticity, in kilopascals and in real time providing
user-skill independence and reproducible results. The Aixplorer ultrasound
system also provides impeccable images and sophisticated features all
packaged in an ergonomic design, to assist in the imaging diagnostic process.
Aixplorer was named after its birthplace, Aix-en-Provence, in France.

About Canon MJ

Canon Marketing Japan Inc. is the independent marketing arm of Canon Inc.
wholesaling and retailing a broad range of products developed and
manufactured by Canon. In addition to the parent company, the Canon Marketing
Japan Group currently includes 23 consolidated subsidiaries. Its operations
are concentrated in the following business areas: business solutions,
consumer equipment and industrial equipment. The Group seeks to boost revenue
and income through more efficient operations. It therefore makes concerted
efforts to expand high-revenue businesses and reduce costs through superior
inventory and logistical systems. Equally important, the Group is firmly
committed to strict compliance and effective, customer-oriented management.
cweb.canon.jp/about/index-e.html

Michele Debain of SuperSonic Imagine, +33486790305, michele.debain at supersonicimagine.fr; or Dan Conley of Beacon Communications, +1-312-593-8461, dconley at beaconpr.com, for SuperSonic Imagine

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