Survey Sampling International Names Christian Michael Managing Director, Germany

By Survey Sampling International, PRNE
Sunday, January 9, 2011

SHELTON, Connecticut, January 10, 2011 - Survey Sampling International (SSI) announced today that it has appointed
Christian Michael Managing Director, Germany. In his new role, Michael will
focus on strengthening SSI's position as the premier provider of sampling
solutions in the German, Swiss and Austrian markets. In addition, he will
continue to expand and diversify SSI's online respondent access.

"I am thrilled to join an organization that's been the worldwide leader
in sampling science for more than three decades," says Michael. "Having
worked extensively in the advertising and media industries, I understand
firsthand how critical market research is to making effective business
decisions-and the pivotal role sample plays in ensuring the accuracy of
research insights. As a result, I am particularly excited to build on SSI's
legacy of methodological excellence. With SSI Dynamix(TM)-its breakthrough
dynamic sampling platform-SSI continues to lead the way in advancing
sampling. I see Dynamix as a market-leading technology that brings new
scalability to sampling by removing the limits of panel sizes and attrition
rates-and I look forward to being part of the world-class team that developed
this next-generation solution."

"Christian is the ideal addition to SSI, sharing our strong commitment
both to customer service and sampling innovation," says Michel Guidi,
Managing Director, Europe. "He brings deep experience fostering strong client
relationships and is dedicated to achieving the highest levels of customer
support. In addition, he has the energy and vision that will help drive
ongoing product development to support clients' changing research needs."

Michael Brings 15 Years of Experience

Michael has 15 years of media and advertising experience, using market
research to help clients take optimal business actions. He comes to SSI from, a direct marketing firm, where he served as Partner and
Director, Sales, responsible for sales strategy and management. Prior to, he spent almost 7 years at Google Germany, first as Sales
Manager and later as Industry Head, Retail.

Before joining Google, Michael was Head of Cooperations for Tomorrow
Focus Sales, developing cross-media strategies and offers for both print and
online. He has also held key sales and account management positions at
DoubleClick Deutschland, RMS Radio Marketing Services, IP Deutschland and
Target Radio.

About Survey Sampling International

Survey Sampling International ( is the
premier global provider of sampling solutions for survey research. SSI
reaches respondents in 72 countries via Internet, telephone and
mobile/wireless. Client services include questionnaire design consultation,
programming and hosting, and data processing. SSI serves more than 2,000
clients, including 48 of the top 50 research organizations. Founded in 1977,
SSI has 17 offices in 15 countries.

Ilene Siegalovsky, Vice President, Global Marketing, +1-203-567-7230, ilene_siegalovsky at

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