swissinfo.ch Launches iPad Application in 9 Languages

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BERN, Switzerland, December 13, 2010 - www.presseportal.ch/de/pm/100001296/?langid=2

swissinfo.ch is breaking new ground with the launch of a
multilingual iPad application. This mobile, handy application will present a
non-cliched image of Switzerland in German, French, Italian, English,
Spanish, Portuguese, Japanese, Chinese and Arabic.

You can enjoy swissinfo.ch on the iPad with a "touch and feel"
experience. The presentation and design are unique; they were developed
specifically with the iPad in mind and differ greatly from the internet
platform. Navigation is carried out intuitively by touchscreen. It is easy
for the user, even on the move, to scroll or tap on selected news and
information about Switzerland. The articles can also be read offline - in the
plane, train or bus.

"With this application developed in-house, swissinfo.ch is at the cutting
edge of technology. The multilingual app is a first and we can be proud of
it," comments Pascal Dreer, head of Information Technology at swissinfo.ch.

Apart from daily information, the app offers a look at the past week's
main Swiss events in a clearly-laid out way. The articles are accompanied by
photo galleries, videos, podcasts and audio slideshows - all in outstanding
quality.

Link: www.swissinfo.ch/ipad

Youtube: bit.ly/swissipad

swissinfo.ch is a unit of the Swiss Broadcasting Corporation. Its
mandate is to inform the Swiss abroad about events in their home country and
to increase awareness of Switzerland around the world. To achieve this,
swissinfo.ch runs a news and information platform in nine languages.

www.swissinfo.ch

    Contact:

    Federico Bragagnini
    Editor in chief for English
    E-Mail: federico.bragagnini@swissinfo.ch
    Tel: +41-31-350-95-29

    Pascal Dreer

    Head of Information Technology
    E-Mail: Pascal.dreer@swissinfo.ch
    Tel: +41-31-350-95-94
    Fax: +41-31-350-96-33

Contact: Federico Bragagnini, Editor in chief for English, E-Mail: federico.bragagnini at swissinfo.ch, Tel.: +41-31-350-95-29; Pascal Dreer, Head of Information Technology, E-Mail: Pascal.dreer at swissinfo.ch, Tel.: +41-31-350-95-94, Fax: +41-31-350-96-33