Advanstar Reappoints Braben for Brand Licensing Europe 2011

By Braben, PRNE
Wednesday, December 8, 2010

LONDON, December 9, 2010 - Advanstar today announced the reappointment of specialist PR consultancy,
Braben. The agency will again handle the strategic communications and media
around premier licensing and brand extension exhibition, Brand Licensing

Tasked with breaking new ground for Brand Licensing Europe, Braben
successfully took the show - and the licensing industry - into new media
sectors in 2010. Headline results included coverage on BBC Breakfast
Business, the mediaGuardian, the Independent Magazine, BBC Radio 5 Live 'Wake
Up to Money', Broadcast magazine, SportBusiness magazine and Sky News.

Brand Licensing Europe broke all previous exhibitor and attendance
records in 2010, with 5,634 visitors attending the event, a 16% increase on
2009. A total of 236 exhibitors took the opportunity to showcase their
brands, ranging from the likes of BBC Worldwide Licensing; Turner CN
Enterprises; Manchester United Merchandising; Nickelodeon Consumer Products;
Ultimate Fighting Championship; DC Thomson; Copyright Promotions & Licensing
Group; Sega; Polaroid; Sanrio; Kellogg's; and the Victoria & Albert Museum.
Total attendance in 2010, including exhibitors, reached 7,329. The show also
saw a steep increase in international visitors, with a 37% increase on 2009.
The new 3-day format was deemed a big success by all.

"We are delighted to be continuing our relationship with Braben in 2011,"
said Humaira Kaiser, marketing director, Brand Licensing Europe 2011. "The
media coverage in 2010 far exceeded our expectations and showed us just how
compelling the licensing story can be. We are very excited to be starting the
media programme for Brand Licensing Europe 2011 and will continue to look at
ways to increase the media exposure we can offer our exhibitors."

Brand Licensing Europe is part of Braben's thriving brand licensing
portfolio, which also includes hit Cbeebies show, Big and Small, and the UK's
largest children's publisher, Egmont.

Matt Bourn, managing director, Braben: "Brand Licensing Europe sets the
bar as the premier licensing event in Europe and Braben is delighted to be
reappointed for 2011. We look forward to working with the Advanstar team and
the BLE2011 exhibitors to continue raising awareness of the show and
developing understanding of licensing amongst wider audiences."

Notes to editors:

About Brand Licensing Europe:

Brand Licensing Europe 2011 ( is the only
pan-European event dedicated to licensing and brand extension. The event will
take place 18 - 20 October 2011 at Olympia in London.

About Advanstar Global Licensing Group:

Advanstar Communications Inc. (, producer of
Licensing International Expo, Brand Licensing Central & Eastern Europe and
Brand Licensing Europe is a leading worldwide media company providing
integrated marketing solutions for the Fashion, Life Sciences and Powersports
industries. Advanstar serves business professionals and consumers in these
industries with its portfolio of 147 events, 68 publications and directories,
267 electronic products and Web sites, as well as educational and direct
marketing products and services. Market leading brands and a commitment to
delivering innovative, quality products and services enables Advanstar to
"Connect Our Customers With Theirs." Advanstar has approximately 1,000
employees and currently operates from multiple offices in North America and

Braben, ble at, +44-0207-025-8021

will not be displayed