Tesco Real Food Announces Home Brew is Booming

CHESHUNT, England, April 4, 2011 - Tesco Real Food has announced that home brewing is booming as it has seen
sales of beer and wine making kits soar by 50 per cent during the last year.

Legendary brewer Youngs, the UK's leading supplier of home brew kits, has
also seen a boom in sales and commented that national sales are up 40 per
cent.

Youngs said that the main reason behind the boom is that making beer and
wine (www.tesco.com/wine/) at home has never been easier. New
technology and new design means that amateur brewers can create their
favourite tipple at home in half the time that it used to take - around two
hours instead of four hours to prepare. It will then take about a month for
the ale or cider to be ready to drink, while wine may take as much as six
weeks before it is completely ready.

In the past many people were put off making home brew because it was
considered a fiddly operation worthy of a laboratory technician; however that
is no longer the case.

Tesco home brew specialist Wayne Byron said: "We have seen a boom in
'foodies' as it has become fashionable to make dishes from scratch and even
grow your own herbs and vegetables. Now young people in their 20s and 30s are
turning their attention and skills to creating their own vintage or tipple.
They are joining the more traditional home brew enthusiasts, who tend to be
retired. It is a brilliant way of exploring new flavours - whether a fruity
lager or a flowery wine - and it is great value, too."

About Tesco Real Food: (www.tescorealfood.com/)

The Tesco Real Food website is packed with thousands of healthy recipes
to suit any occasion including chicken recipes (
www.tescorealfood.com/recipes/ingredient-or-course/chicken-recipes.html)
and pasta recipes. (
www.tescorealfood.com/recipes/ingredient-or-course/pasta-recipes.html)

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

Whether customers are looking for a quick mid-week meal for the family or
something for a special event, visitors are sure to find exactly what they're
looking for. In addition, a range of step-by-step cooking tips and videos to
help improve kitchen skills can be found, as well as healthy eating and
cooking with kids sections. To make shopping even easier, every recipe has a
ready-made shopping list that can be used to add all the ingredients to the
shopping basket in just a few clicks.

    For more information please contact:

    Mike Baess
    Tesco Corporate & Legal Affairs
    New Tesco House
    Delamare Road
    Cheshunt
    Herts
    EN8 9SL
    +44(0)1992-646079

    www.tesco.com/food

For more information please contact: Mike Baess, Tesco Corporate & Legal Affairs, New Tesco House, Delamare Road, Cheshunt, Herts, EN8 9SL, +44(0)1992-646079