The Address Hotels & Resorts Introduces a Complete 24-Hour Stay Benefit Across All its Properties

DUBAI, United Arab Emirates - The Address Hotels & Resorts, the five-star premium hotel
brand owned and operated by the Emaar Hospitality Group, has introduced a
24-hour stay benefit across all its hotels. This innovative service, which is
a marked departure from scheduled 12 noon check-outs followed by hotels
world-wide, is currently available at The Address, Downtown Burj Dubai and
The Palace - The Old Town, the two properties currently operated by the brand
in Dubai.

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As per the new benefit, guests opting for Suite or Club room
accommodations can enjoy the privilege of a total 24-hour stay without
incurring late check-out charges. This is a ground-breaking service in the
hospitality industry as guests arriving in the evening or even after midnight
have the option of keeping their room for a complete 24 hours without having
to follow the traditional check-out time of 12 noon.

Mr. Marc Dardenne, Chief Executive Officer, Emaar Hospitality
Group, said: “The complete 24-hour stay benefit helps us build further on the
one-size-fits-one approach which we have incorporated with The Address Hotels
& Resorts brand. Meeting the needs of our guests’ individual preferences is
part of the operational strategy of The Address.”

The hotel brand is redefining the hospitality industry with
many customer-centric services. Instead of conventional check-in desks,
guests are welcomed upon arrival and escorted directly to their rooms where
they can complete check-in formalities in total comfort. In addition,
complimentary wireless internet is available throughout the hotels.

“We have looked at the times our guests check-in, which is
often late at night, and we estimate that over 25% of our guests can benefit
from this service,” said Mr. Dardenne. “Our business lounges and fitness
centres are also open 24-hours which is another added benefit allowing guests
to utilize these facilities at their convenience.”

The Address, Downtown Burj Dubai is the flagship property of
The Address Hotels + Resorts, which also manages The Palace - The Old Town, a
majestic property in the 500-acre Downtown Burj Dubai neighbourhood,
described as the new soul of the city.

The new features will be extended to the up-and-coming
properties of the hotel brand - The Address, Dubai Mall and The Address,
Dubai Marina - scheduled to open later this year, as well as in future
international openings.

Laura Perez
PR Director
The Address Hotels & Resorts
T:+971-4-4368814
E:lperez@theaddress.com

Source: The Address Hotels & Resorts

Laura Perez, PR Director, The Address Hotels+Resorts, T: +971-4-4368814, E: lperez at theaddress.com