The Game Developers Conference 2010 Opens Its Doors to the World's Largest Gathering of Interactive Entertainment Professionals

Robust Schedule of Content at GDC10 to Offer Learning, Inspiration, and Networking for Creators in All Facets of Game Development, including Emerging Devices, Established Consoles, Flourishing Mobile Platforms and Everything In-between

SAN FRANCISCO, March 9, 2010 - The Game Developers Conference(R) 2010 (GDC10) commences today at the
Moscone Convention Center in San Francisco through Saturday, March 13. GDC10
offers game development professionals from all over the world a venue to
share information and insights, uncover opportunities and meet and network
with other professionals who share the same dedication to the craft of game
development. GDC10 plays host to hundreds of sessions and activities,
comprised of a variety of lectures, panels, tutorials, roundtable
discussions, summits, award ceremonies, a bustling expo floor and associated
networking events.

GDC10 offers a comprehensive look at every branch of the game space
through specialized content tracks focusing on a variety of topics, such as
Game Design, Programming, Visual Arts and Business, as well as a full lineup
of summits focusing on emerging trends and increasingly prominent aspects of
the games industry. These include dedicated summits on Artificial
Intelligence (AI), Independent Games, Social & Online Games, iPhone Games,
Game Localization, GDC Mobile/Handheld, IGDA Education and Serious Games in
addition to a business focused summit, GamesBeat@GDC

This year, legendary developer Sid Meier will provide the keynote address
for the conference on Friday, March 12 at 10:30 am PST in the Moscone
Convention Center's North Hall. In this rare address, entitled, "The
Psychology of Game Design (Everything You Know Is Wrong)," Meier, the
developer of the genre-defining Civilization series, will convey more then
two decades of game design expertise. The speech will explain how game
developers can use player psychology as the driving force behind a game's
design.

"GDC is an especially important event for all game developers to attend,"
says Meggan Scavio, event director of the GDC. "It's the one week of the year
where almost the entire development community is assembled in one place to
discuss where business and game design opportunities are emerging, as well as
the best means to address the growing demands of modern game development.
This really is the best place to learn how to keep ahead of the game."

The conference features more than 400 lectures, panels, tutorials and
roundtable discussions covering all aspects of the game business. The
week-long event also features an Expo and Career Pavilion, Business Center,
the Game Career Seminar, the 12th Annual Independent Games Festival (IGF),
the 10th Annual Game Developers Choice Awards, Game Connection@GDC,
GamesBeat@GDC, and more.

For more information about GDC10, as well as the comprehensive GDC
schedule builder, please visit www.gdconf.com.

About the UBM TechWeb Game Network

A core provider of essential information to the professional game
industry, the UBM TechWeb Game Network - formerly known as the Think Services
Game Group - offers market-defining content, and drives community through its
award winning lineup of print, online, event and research products and
services. These include the Game Developers Conference(R), the Webby
Award-winning Gamasutra.com and network of sites, the Game Advertising Online
ad network, the Game Developers Conference(R) Online, the Game Developers
Conference(TM) Europe, the Game Developers Conference(TM) China, the Game
Developers Conference(TM) Canada, Game Developer Magazine, Game Developer
Research, the Game Career Seminars and GameCareerGuide.com, the Independent
Games Festival and Summit, and the Game Developers Choice Awards.

About UBM TechWeb, a division of United Business Media

UBM TechWeb, the global leader in technology media and professional
information, enables people and organizations to harness the transformative
power of technology. Through its core businesses - media solutions, marketing
services and professional information - UBM TechWeb produces the most
respected and consumed brands, applications and services in the technology
market. More than 14.5 million business and technology professionals (CIOs,
IT and IT Support managers, Web & Digital professionals, Software and Game
developers, Government decision makers, and Telecom providers) actively
participate in UBM TechWeb's communities. UBM TechWeb brands includes: global
face-to-face events such as Interop, Game Developers Conference (GDC), Web
2.0, Black Hat and VoiceCon; large-scale online networks such as
InformationWeek, Light Reading and Gamasutra; research, training, and
certification services, including HDI, Pyramid Research, and InformationWeek
Analytics; and market-leading magazines such as InformationWeek and Wall
Street & Technology. UBM TechWeb is part of UBM, a global provider of media
and information services for professional B2B communities and markets.

    CONTACT:      Sibel Sunar / Brian Rubin
                  fortyseven communications
                  +1-323-658-1200 / +1-212-391-4707
                  sibel@fortyseven.com / brian@fortyseven.com

                  Ben Veechai
                  UBM TechWeb Game Network
                  +1-415-947-6280
                  bveechai@think-services.com

Sibel Sunar, +1-323-658-1200, sibel at fortyseven.com, or Brian Rubin, +1-212-391-4707, brian at fortyseven.com, both of fortyseven communications; or Ben Veechai of UBM TechWeb Game Network, +1-415-947-6280, bveechai at think-services.com