"The global MVNO Market Will be Worth $40.55 Billion by 2016" Says Latest Visiongain Report

LONDON, November 15, 2011 -

www.visiongain.com/Report/713/Consumer-MVNOs-Report-2011-2016-Designing-Successful-Strategies-for-Monetising-Smartphone-LTE-Growth

Visiongain’s latest research titled “Consumer MVNOs Report 2011-2016: Designing Successful Strategies for Monetising Smartphone and LTE Growth” offers an in-depth analysis of the consumer MVNO market. The report investigates the renewed dynamics of the global MVNO market, spurred on by developments in smartphone technology and mobile broadband networks. These catalysts are enabling new opportunities for product differentiation through the proposal of innovative and highly-demanded mobile services.

The report examines the reasons for past MVNO failures, and recommends strategies for sustaining a successful business model over the next five years. Visiongain research shows that judicious leveraging of value added services and increased wireless bandwidth will be a major driver for the revitalisation of the MVNO market. This new impulsion will be boosted by the opening of emerging telecoms markets in the Asia Pacific, Middle Eastern and Latin American regions.

This research offers the latest market information as well as strategic recommendations for penetrating a saturated but highly profitable market. It gives a breakdown of potential mobile activities which can be harnessed as lucrative value propositions to consumers. The report analyses the different business models and potential management strategies of next generation consumer MVNOs. It includes financial forecasts for revenue and subscriptions evolution at the global and regional level. The information contained in this in-depth report will help companies make the most out of a fast-evolving market.

For further information on this report click on:

www.visiongain.com/Report/713/Consumer-MVNOs-Report-2011-2016-Designing-Successful-Strategies-for-Monetising-Smartphone-LTE-Growth

Table of Contents
E. Executive Summary
E.1 A Resurgence of MVNOs
E.2 The Mobile Broadband Catalyst
E.3 Global Growth
E.4 Overcoming Challenges

1. Introduction to Mobile Virtual Network Operators
1.1 A Changing Telecom Market
1.2 Network Layers and Market Segmentation
1.2.1 Operators (MNOs)
1.2.2 Service Providers
1.2.3 Infrastructure Providers
1.3 Defining MVNOs
1.4 Mobile Network Value Chain
1.5 Classifying MVNOs
1.5.1 Brand Actor
1.5.2 Service Providers and Full MVNO
1.5.3 MVNE & MVNA
1.6 Transforming MVNOs: From Voice to Data
1.7 The Aim & Scope of the Report
1.8 Questions Answered by the Report
1.9 Structure of the Report
1.10 Methodology

2. The MVNO Business Model
2.1 Regulatory Analysis
2.1.1 European Union Directives
2.1.2 Ofcom in the UK
2.1.3 US Federal Communications Commission
2.1.4 Developing Countries
2.1.5 Is There a Need for Regulatory Intervention?
2.2 MNO Cooperation
2.3 Conditions for a Nascent MVNO Market
2.4 Benefits of an MVNO Business Model
2.5 Integration in the Mobile Value Chain
2.6 Categorisation of MVNOs
2.7 MVNO Marketing Strategies
2.7.1 Cost Leadership
2.7.2 Differentiation
2.8 Types of MVNOs
2.8.1 Branded Resellers
2.8.2 Service Providers
2.8.3 Full MVNO
2.9 Key Success Factors
2.9.1 Differentiation
2.9.2 Pricing Principles
2.9.3 Core Network Sharing
2.9.4 Adapting to Change
2.10 Analysis of Costs

3. Current Market Scenario: Opportunities & Challenges
3.1 Are MVNOs a Disruptive Proposition for MNOs?
3.2 How successful is the MVNO Model?
3.3 Network Capacity Driving the Evolution of the MVNO
3.3.1 The Role of Internet Protocol
3.3.1.1 Increasing Demand for MVoIP
3.3.1.2 MVNO Business Model & MVoIP Offerings
3.3.2 Mobile Broadband
3.3.2.1 A Strong Brand Name is a Prerequisite for MVNO Success
3.3.3 Data Services
3.3.3.1 Data-only MVNO
3.3.4 Is M2M the Right Market for MVNOs?
3.3.4.1 M2M MVNOs
3.3.5 The 3G & 4G Wholesale Market
3.3.5.1 LightSquared Drives the US 4G-LTE Wholesale Market
3.3.5.2 Simplexity
3.3.5.3 Best Buy
3.3.5.4 AirTouch
3.3.5.5 Yota
3.3.5.6 Wholesale Market Analysis
3.3.5.7 Value Proposition to MVNOs
3.4 Cloud Strategies for MVNOs
3.4.1 Cutting CAPEX Through the Cloud
3.4.2 Telefonica & fonYou
3.4.3 The Voicefactory & BroadSoft
3.4.4 MDS Lavastorm Analytics
3.4.5 Keynote SIGOS
3.4.6 Novatel Wireless
3.5 The Impact of New Mobile Technologies
3.5.1 Augmented Reality
3.5.2 Mobile Commerce
3.5.2.1 A Case Study of Poste Mobile
3.5.3 Capitalising on the App Phenomenon
3.5.3.1 A Case Study of Disney Mobile, Japan
3.6 Capitalising on a Brand Strategy
3.6.1 Leveraging Brand Awareness
3.6.2 Building a Brand Name
3.6.2.1 TracFone
3.6.2.2 Lebara Mobile
3.6.3 Challenges in Repositioning and Launching a Dedicated Brand
3.7 A Constantly Evolving MVNO Model
3.7.1 Need to Forge Successful Partnerships
3.8 Why Some MVNOs Failed While Others Succeeded?
3.8.1 Market Timing
3.8.1.1 Understanding the Target Audience
3.8.1.2 Evaluating Key Performance Indicators
3.8.2 Strategic Assets
3.8.2.1 Targeting Existing Customer Base with VAS is Not Sufficient
3.8.2.2 Avoiding Replication by Competitors
3.8.2.3 Complementing a Strategic Asset
3.8.3 Execution Capabilities

4. The Impact of MVNOs on the Mobile Landscape
4.1 MVNO M&A, JV, Partnerships & Divestitures
4.1.1 KPN MVNOs in France, Switzerland & Spain
4.1.2 China Telecom Europe Targets EMEA Market
4.1.3 TransTelecom in Russian Bid
4.1.4 Rostelecom & SkyLink Launches MVNOs in Russia
4.1.5 Anatel Opens Up Market in Brazil
4.1.6 Virgin Mobile Intent on Latin American Market
4.1.7 Mexican Megacable Partners with Telefonica
4.1.8 DiGi to Land 2 New MVNO Deals in Malaysia
4.1.9 Lebara Mobile Exits the Spanish Market
4.2 MVNO Enablers and Aggregators
4.2.1 MVNE Sisteer Signs Multiple Partnerships
4.2.1.1 TIM Brazil
4.2.1.2 Tweaker
4.2.1.3 Momac
4.3 Are OTTs & OEMs Moving Into the Market?
4.4 Successful Sustainability Strategies: Case Studies
4.4.1 Lebara
4.4.1.1 Lebara Money
4.4.1.2 Deal with Nokia
4.4.1.3 VAS & Portal
4.4.1.5 Q&A Session with Lebara Mobile
4.4.1.6 Lebara Financials
4.4.2 Virgin Mobile
4.4.2.1 Virgin Mobile UK
4.4.2.2 Leveraging Brand and VAS
4.4.3 Lycamobile
4.4.3.1 Lycamoney
4.4.3.2 Lycamobile Partners with Plintron to Corner Global MVNA Market
4.4.4 TracFone

5. Global and Regional MVNO Markets & Forecasts
5.1 Global Market
5.1.1 MVNO Subscribers
5.1.2 MVNO Revenues
5.2 North America
5.2.1 United States
5.2.2 Canada
5.3 Latin America
5.4 European Market
5.4.1 France
5.4.2 UK
5.4.3 Holland
5.4.4 Germany
5.4.5 Spain
5.4.6 Poland
5.4.7 Russia
5.5 Africa & Middle Eastern Market
5.5.1 Oman
5.5.2 South Africa
5.6 Asian Market
5.6.1 Japan
5.6.2 South Korea
5.6.3 India
5.6.3.1 Mobile VAS to Drive MVNO Growth
5.6.3.2 Rich Market Opportunities
5.6.3.3 4G MVNOs

6. Conclusion
6.1 Adopting the Right Business Model
6.1.1 Facilities Based Model
6.1.2 Target Market Model
6.1.3 Strategy Based Model
6.1.4 Plan Based Model
6.2 Challenges Facing MVNOs
6.3 MVNO Market Expansion Strategies
6.3.1 Service Development Strategy
6.3.2 Market Development Strategy
6.3.3 Diversification Strategy
6.3.4 Market Penetration Strategy
6.4 Key Factors Critical to Success in the Marketplace
6.5 SWOT Analysis
6.6 Key Findings
7. MVNOs by Country - Tables
8. Glossary
Appendix A - About visiongain
Appendix B - Visiongain report evaluation form

Companies Listed
1.2.3.tv
1and1 Internet
40 Movil
50&Piu Net
7-Eleven
9278
A2network
AAPT
Abica
Absolut Mobil
Absolut Sim
Absolute solutions UG
Academic Mobile
Acme Packet
Acotel
Aetka
Affinity mobile
Afone Mobile
Africa & Middle East
Airlink
AirTouch Communications
Airvoice Wireless
Al Yildiz
Aldi
Alice
Allmobil
Alpha Telecom
AlphaMobile
ALSOK
Amaysim
America Movil
AngelSim
Antenne Reunion Mobile
Anvil Mobile
ArCard Mobile
Asahi Net
ASDA Mobile
Asia & Pacific
Aspired Solutions
ASSE Mobile
Assurance Wireless
AT&T
Auchan
Augere
Austar
Axel Springer
Axis Telecom
Bankinter
Bankinter Mobile Base
Baraka Telecoms
Bazile Telecom
BBIQ
Belgacom
Berlet
Bernard Tapie
Berry Mobile
Best Buy
Better Call
Beyond Mobile
Bezeq Pelephone
BigSim
Bild Mobil
Billi
Billiger
Black and Mine
Blau
Blyk
BMA Comm
BMobile
Boost Mobile
Bouygues
Bratz Mobile
British Telecom
BroadSoft
Budget Telecom
Buket
C le mobile
Cable Movil
Caesars World Communications
Call in Europe
Call Mobile
Carlyle Group
Carphone Warehouse
Carrefour Mobile
Cashstore Mobile
Casino Mobile
Cellcom Israel
Cellip Mobile
Center Telecom
Century Link
Champaign Telephone
China Telecom Europe
Chubu Telecom
CIC Mobile
Circle K Stores
CJ Hello Vision
CMobile
Coast 2 Coast
Cognatel
Colombia Movil
Colruyt
Commander Mobile
Communic8
ComTel Corp
Congstar
Conrad
Consumer Cellular
Contour Networks
Coop
Coriolis Groupe
Cosmo Mobile
Cox Wireless
Cozac
Crazy John’s
Credit Mutuel
Credo Mobile
Cricket
CTC
Daily Telecom
Dalya Mobile
Darty
Datora Telecom
DCS
Debitel Light
Delight Mobile
Demcom
Deutschland Sim
Dia
Dialog
DiGi
Digi Mobil
DigiTel Italia
Dime
Discoplus / Discosurf
Discotel
Disney Mobile
DodoTel
Dream Train Internet
Drillisch Telecom
E.Leclerc
EarthTones
Easybell
Ebay
EC Navi Mobile
eCallPlus
Econet
Ecotel communication
Edeka Supermarket
ElephantTalk
Elyatel
Enel
Enel Energia
Enercom
Ensercom
Eo Mobile
Epian
E-Plus
ERG Mobile
Eroski Supermarket
ESPN Mobile
Espresso
ETB (Empresa de Telecomunicaciones de Bogota)
Eteleon
Eurokeitai
Euskaltel
Everything Everywhere
EWE
Express Mobil
EyesVision
Family Mobile
FastSIM
Fastweb
Fenercell
Fiotel
Firefly Comm
First Mobile
Flex Mobil
FlexFon
Flexishop
Flint Telecom
Fnac Mobile
Fone Zone
FoneEze Mobile
Fonic
FonYou
Forester
Forval Telecom
France Loisirs
France Telecom
Free bits
Freebit
Freedom Talk
Freenet
Friendi
FullMovil
Future Telecom
FYVE Mobil
Gamma Telecom
Gelsent Net
General Motors
giffgaff
Girondins Mobile
Global Data
Global Mobility Group
Global Talk
Globalstar Australia
Globus Hypermarkets
GMO Internet
GMX Free Phone
Gnanam Telecom
Gotalk
Great Call
Green ICN
Greenwire Worlwide
Groupe By TONE
Grupo Hualon
Gruppo Daily Telecom Mobile
Gruppo DigiTel
GT Mobile
GTCom
GV Cellular
H2O Wireless
Happy (DiGi)
Happy Movil
Hawaiian Telecom
Hello Mobil
Hewlett-Packard
HFO Telecom
HH Ventures
Hi-Bit
Hi-Ho
Hit Mobile
Hitachi
Hitech Telecom
Hits Telecom
Hola, mundo
Home Center Mobile
HP Development Co
Hughes Telematics
i Wireless MegaTalk
IC Telecom
iCard Mobile
IDT Corp
Igge & Ko
IIJ Mobile
iiNET
Indigo Mobile
Inphonix
Inter Communications
Intercity Zakelijk
Internity
iSIM
ITEC Hankyu Hanshin Corp
iVitta
iVittamobile
iWireless
J:COM Mobile
Ja! Mobil
JAL Airlines
Jamba SIM
Japan Communications
Japan Digital Communications
Jinext
Jumbo
Just Mobile
Kabel Baden-Wuerttemberg
Kajeet
Kandy Mobil
KantriKom
KDDI
Kent VA Limited
Keynote SIGOS
Kite Mobile
Klarmobil
Kontakt Mobile
K-Opticom
Kore Telematics
Korea Information & Comm
Koshida
KPN
KT
Kyushu Telecom Network
Le French Mobile
Leap Wireless International
Lebara
Liberty Wireless
Lidl
Lifecomm
LightSquared
Lightyear Network Solutions
LLamaya Movil
Locus Telecom
Los40
Lucky Wireless
LY Holdings
Lycamobile
Lycatel
M2 Group
M2 Telecom
M6
Macquarie Telecom
Manx Telecom
Mas Mov!l
MaXXim
MB Softbank
MBD Mobile Breitbanndienste
McSIM
Medion Metro Group
Megacable
Megacel
MegaFon
Merto Cash & Carry
Metro Mobil
MetroPCS
Mfi
MGA Entertainment
Micro-P
Midi Telecom
Mifi Japan
Millicom International Cellular
MIP Tel
M-net
Mobi
Mobiho
Mobilcom Debitel
Mobile Partners Group
Mobile Trading
Mobistar
Mobisud
Moblack
Mobook
Momac
Moobi Air
Moobi Cent
Movi Data
Movida
MovilDia
Movilonia
MP3 Mobile
MS Mobile Services
MTS
MTV
Mundio Mobile
My Evolution
Nabu
NDS Corp
Neo- Discount Mobile
Net10
NetatOnce
NettoKOM
Netzclub
Neuf Cegetel
Nextadvantage
Nifty Group
Nojima
Nokia
Nokia Siemens Networks
Norea Mobile
Novatel Wireless
Noverca
Now Mobile
NRJ Mobile
NTT DoCoMo
NTT Plaia
Numericable
o.te.o
Oceans Network
OL Mobile
OM Mobile
Omea Telecom
OMER Telecom
Omni
Ono
Onstar
Onyx Innovation
Open Range
Orange
Orbitel Movil
Ortel Mobile
Osnatel
Otsuka
PagePlus
Paris St Germain
PC Deport
Penny Mobil
PennySIM
People Telecom
Pepe Phone
Phenix
Phonehouse
Pirata Telecom
Pivotel
Platinum Wireless
PlatinumTel Comm
PLDT
Plebicom
Plus
Porto Seguro Telecomunicações
Poste Italiane Group
Poste Mobile
PrePayd Wireless
Prima Call
Prima Mobile
PrimaMobil
PrimTel
Primus Mobile
Primus Telecom
Private Mobility
Priyo Mobile
Pro Net Telecom
PSG Mobile
PTT Mobile
PureTalk USA
QiComm
Quantum Global
Rabo Bank
RACC Movil
Rami Levi
RCL Mobile
Reach Telecom
Ready Mobile
Red Bull
Red Pocket Mobile
Reliable Networks
Revolution Telecom
Reward Mobile
REWE Group
Rostelecom
Rostelkom
Royal KPN NV
R-Sky
R-Stream
RTL
Safe Link Wireless
Samsung
Savvytel
Schlecker Drogeriemarkte
Schufa Holding
SCT Telecom
SDT
Sermatel Comércio
SevenOne Intermedia
SFR
Shaka Mobile
Shiratsuyu Shuzo
Signpost Belgie
Silverado
SIM mobile
Sim Voice
Sim Xpress
SIM+
Sim4Travel
Simple Mobile
Simplexity
SIMply Communication
Simply Data
Simply Free
Simsay
Simyo
Sisteer
SK Telecom
S-KON eKontor24
SkyLink
Slimtel
Smartmobil
Softbank Corp
Software Cellular Networks
Sohgo Security Services
Solomo
Solute
So-Net Entertainment
Sontheimer Datentechnik
Sony
Soul Mobile
South & North America
Southern Cross Mobile
Sparfon24
Sparhandy
Speach
SpeakOut
SpeakUp
Spot Mobile
Sprint Nextel
St Petersburg
Stan Mobile
Star Communications
Starnet
Stella Telecom
STI Mobile
Stonehenge Telecom
Straight Talk
Stunt Mobiel
Sudkuriertel
Sumitomo Electric Industries
Surf. royal
Surf.pink
Sven
Svyazinvest
Symacom
Talk Mobile
Talk Talk
Talkline
Tango Communications
Tchibo
T-Com
Tele2 Russia
Telebinder
Telecall
Telecom Austria
Telecom Plus
Teleena
Telefonica
TELENOR
TeleSon Gruppe
Telespectrum
Telispire
Telstra
Tesco Mobile
TGP Telecom
The Phone Co-op
The Utility Warehouse
The Voicefactory
Think Mobile
TikiTiki Internet
TIM
Tiscali Mobile
Tismobi
T-Mobile
Toggo Mobile
Tokai
Toppa!
Toppan Printing
Total Call International
TotalErg
TracFone Wireless
Transatel
TransTelecom
Tribe Mobile
Triple Gate
Tru Phone
Trumpet Mobile
TTK
Turk Telecom
Turk Telecom Mobile
Turkcell Europe
Turkyildiz
Tuyo Mobile
Tweaker
Ubqtus
UNE EPM Telecom
Uniadex
Unicom
United Internet
Universal Music Mobile
Universal Utilities
Uno Mobile
UPC Cablecom
V2s
Vectone Mobile
Ventajas
Verizon
Vertu
VIC Tokai
VictorVox
Victorytel
Vimplecom
Virgin
Virgin Mobile
Virgin Mobile
Virtel Group
Vistream
Vita Group
Viva Mobile
Vizz Africa
Vizz Mobile
Vodafone
Vodafone NL
VT4
Vybemobile
VZ Mobil
Wal-Mart
WAZ NewMedia
Webmobilisten
WeltBild Mobil
Wilhelm Tel
Win SIM
Wir mobil
WKW Mobil
Wolfe
Woolsworths
Working Assets
XO Communications
Yamada Denki
Yomiuri Giants
Yota
You Mobile
Yukoono
Zapp Mobile
Zapp Unlimited
Zero
Zero Forfait
Ziggo
Zonzoo 

Notes for Editors

If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongainglobal.com or call her on +44(0)207-336-6100

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Energy, Pharmaceutical, Defence, Materials sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.

Or contact:
Sara Peerun
Sara.peerun@visiongainglobal.com
Tel: +44-020-7336-6100
www.visiongain.com

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