"The Mobile Cloud Computing Market Will Generate 45 Billion Dollars in Revenues by 2016" Says the Latest Visiongain Report

LONDON, December 17, 2011 -

Visiongain’s latest management research “Mobile Cloud Computing Industry Outlook Report: 2011-2016″ examines the market and how the ecosystem players are leveraging mobile cloud solutions to enable their strategies and business models.

The mobile cloud computing market is just beginning to evolve in 2011; by 2016, the market will enter into a rapid growth stage. Interested market players need to formulate emergent strategies now to enjoy the early movers’ advantage. Our research projects the total cloud market to be worth $240 billion by 2016, up from $77 billion in 2011.

To thrive in the cloud market, stakeholders must establish and solidify their positions as value-adding players, or else lose to new entrants who may then reap the greatest benefits. For operators to win in the cloud marketplace, they must determine where in this new ecosystem they can play most successfully.

Robust partner agreements are win-win for all entities in the cloud ecosystem. Visiongain believes that given the early days of Mobile cloud computing, there are opportunities for significant partnerships in this arena.

Visiongain believes that mobile cloud service revenues will reach $45 billion in 2016 at a CARG of 55.18% from 2011. The greatest mobile cloud revenue contributions will come from mobile cloud applications. This is primarily due to increasing smartphone penetration, growth of 3G network coverage across the globe and deployment of LTE services.

By 2014, technology enhancements such as BONDI, OneAPI and HTML5 will further encourage the development of cloud based mobile applications. Visiongain believes that open standards will make it easier for developers to build cloud based applications that can be used across a variety of smartphones.

Issues with mobile cloud security, privacy, feasibility and accessibility remain a major concern for both the customers and the enterprises. However with complex and secure products now available on the market, many enterprises are jumping into the mobile cloud bandwagon.

We summarize all the latest developments in mobile cloud computing market and provide a detailed vendor analysis. We discuss key mobile cloud scenarios, subtle differences between hosting and cloud business models; discuss the cloud value chain, life cycle analysis, cloud partnerships, and offer recommendations to the key stakeholders in the market. Our aim is provide our customers with up-to-date statistics and forecasts that can be used to devise emergent cloud strategies.

For further information on this report click on:

www.visiongain.com/Report/737/Mobile-Cloud-Computing-Industry-Outlook-Report-2011-2016

Or contact:

Sara Peerun
Sara.peerun@visiongainglobal.com
Tel: +44(0)20-7336-6100
www.visiongain.com

Executive Summary
E1. Mobile Cloud Unlocks New Value Propositions
E2. LTE offers Opportunities for Mobile Cloud Service Providers
E3. MNOs will play an Important Role in the Cloud Ecosystem
E4. Mobility is Getting Ingrained in All Aspects of Our Lives
E5. Dynamics of the Global Mobile Cloud Market
E6. Need for a Robust Ecosystem
E7. Evolving Mobile Cloud Apps Market
E8. HTML5: a Saviour to Mobile Cloud Paradigm
E9. Monetising the Cloud
E10. Major Findings of the Report

1. Introduction
1.1 Defining Cloud Computing
1.1.1 What Does Cloud Computing Essentially Signify?
1.1.2 Key Attributes of Cloud Computing
1.1.3 Analysing the Fundamentals of Cloud Computing
1.1.3.1 Types of Cloud Computing
1.1.3.1.1 Infrastructure-as-a-service (IaaS)
1.1.3.1.2 Platform-as-a-service (PaaS)
1.1.3.1.3 Software-as-a-service (SaaS)
1.1.3.1.4 Communications-as-a-service (CaaS)
1.1.3.1.5 Network as a Service (NaaS)
1.1.3.2 Modes of Cloud Computing
1.1.3.2.1 Public Cloud
1.1.3.2.2 A private cloud
1.1.3.2.3 Hybrid Cloud
1.1.3.2.4 Personal Cloud
1.1.3.2.5 Difference between Public, Hosted and Private IT
1.1.3.2.6 Comparing and Contrasting Hosting and Cloud Services
1.1.4 Market Segmentation
1.1.4.1 The Consumer Cloud
1.1.4.2 Enterprise Cloud
1.1.4.2.1 Driving Factors for Cloud Computing Adoption in Enterprises
1.1.4.3 Cloud Services and Visibility to End Users
1.1.5 How Cloud Computing has evolved?
1.2 Mobile Cloud Computing Conundrum
1.2.1 Defining Mobile Cloud Computing
1.2.2 Cloud Removes the Smartphone Barriers
1.2.3 Mobile Cloud is More Flexible than Fixed Cloud
1.2.4 Mobile cloud is being used by both the Consumers and the Enterprises
1.2.5 Industry Verticals where Mobile Cloud is Being Used
1.2.6 Factors that are Fuelling the Growth of Mobile Cloud Computing
1.2.7 Why is Mobile Cloud Computing Creating Significant Buzz in the Industry?
1.3 Aim of the Report
1.4 Structure of the Report
1.5 Report Scope
1.6.1 Questions Answered by this Report
1.7 Methodology
1.8 Target Audience

2. Exploring the Mobile Cloud Computing Proposition
2.1 Traditional Mobile Cloud Services
2.2 Unique Mobile Cloud Services
2.3 Life Cycle Stage of Mobile Cloud Computing
2.4 Mobile Challenges that can be addressed using Cloud Computing Principles
2.5 Factors Helping Mobile Cloud Computing to Gain Traction
2.6 Cloud Service Delivery Value Chain
2.7 Enabling Technologies
2.7.1 4G
2.7.1.1 Possibilities of Cloud Applications over LTE
2.7.2 HTML5 and CSS3
2.7.2.1 Defining HTML5
2.7.2.2 Important Fundamentals of HTML5
2.7.2.3 What is CSS3?
2.7.3 Hypervisor
2.7.4 Cloudlets
2.7.5 Virtualisation
2.8 Enabling Platforms
2.8.1 Smartphones
2.8.1.1 Considering Thin Clients
2.8.1.1.1 Advantages and Disadvantages of Thin Clients
2.8.2 Advanced Browsers are the key to Mobile Cloud Computing
2.8.2.1 Active and Third-party Mobile Web Browsers
2.8.3 Tablets
2.8.4 M2M Devices
2.8.4.1 Use Case Examples of Cloud and M2M Devices
2.8.5 Cloudphones
2.8.5.1 Low Cost Handsets will be Cloud-Friendly
2.9 Applications Available On Mobile Cloud
2.9.1 Mobile Gaming in the cloud
2.9.1.1 Pando Networks
2.9.1.2 Pocket Cloud
2.9.1.3 Mobile Cloud Gaming and Analytics
2.9.2 Social Networking
2.9.3 Storage
2.9.4 Mobile Cloud Music
2.9.4.1 Wyse Technology
2.9.5 Web Based Services
2.9.6 Home Security
2.9.7 Advantages of Mobile Cloud based Apps
2.10 Limitations of Mobile Cloud Computing
2.10.1 Trust and Security
2.10.1.1 Data Transit Vulnerabilities
2.10.1.2 Vulnerability to Massive Outages
2.10.2 Information Security
2.10.2.1 Cloud Commoditisation
2.10.3 Bandwidth Issues
2.10.4 Interoperability Issues
2.10.5 A Huge Value Chain
2.11 Summary
2.12 Standards and Regulations
2.12.1 Network Fragmentation
2.12.2 GSMA’s OneAPI
2.12.3 The Wholesale Applications Community (WAC)

3. Mobile Cloud Ecosystem
3.1 Stakeholders in the Mobile Cloud ‘Partner Ecosystem’
3.1.1 Consumers
3.1.2 Enterprises
3.1.3 Providers
3.1.3.1 Network Operators
3.1.4 Web and Application Developers
3.1.5 Device Manufacturers
3.1.5.1 Huawei’s Cloud Phone
3.1.5.2 Alibaba Group
3.1.5.3 Yulong Technologies
3.1.5.4 Samsung
3.1.5.5 Motorola
3.1.6 Infrastructure Providers
3.1.6.1 Platform Vendors
3.1.7 Facilitators
3.1.8 Aggregators
3.1.8.1 Transaction Network Services (TNS)
3.1.8.2 NeuStar
3.1.9 Regulators
3.2 Market Dynamics
3.2.1 Small software Firms Leveraging on Mobile Cloud Computing
3.2.2 Rising Demands for Mobile Cloud Services
3.3. Key Market Players and their Strategies
3.3.1 Google
3.3.1.1 Google’s Mobile Cloud Offerings
3.3.2 Apple
3.3.2.1 Apple’s iCloud
3.3.3 Microsoft
3.3.4 Facebook
3.3.4.1 Facebook on Mobile
3.3.4.2 Facebook’s Mobile Growth
3.3.5 Flickr
3.3.6 Amazon
3.3.7 Private Planet
3.3.8 Net Flix
3.3.9 Model Metrics
3.3.10 Diino
3.3.11 Nomadesk
3.3.12 Oodrive
3.3.13 Box.net
3.3.14 Rackspace
3.3.15 Salesforce
3.3.16 Netsuite
3.3.17 Sony
3.3.18 Activision-Blizzard
3.3.19 Soonr
3.3.20 GAIKAI
3.3.21 Sugar 6
3.3.22 Oracle

4. MNOS and the Mobile Cloud
4.1 Need to Adopt New Business Models
4.2 How Operators should Leverage the Cloud?
4.3 Analysis of Operators’ Potential role in the Cloud
4.3.1 Becoming a Trusted Cloud Service Provider
4.3.2 Exploiting the Monopoly on the Valuable Network Assets
4.4 Types of cloud computing service (Telco Specific)
4.4.1 PaaS offerings by Telco
4.5 Telco’s Cloud Strategies
4.5.1 Cloud Partnerships
4.5.2 Mobile Cloud Value Chain (Telco Specific)
4.5.3 Telco Strategies will differ from Market to Market
4.5.4 Leading Global MNOs and their Cloud Computing Strategies
4.5.4.1 Telstra
4.5.4.2 SFR
4.5.4.2.1 SFR’s Approach
4.5.4.2.2 IT improvements
4.5.4.3 Verizon
4.6 What could be the Pitfalls of Embracing Cloud Computing by MNOs?
4.7 Vendors and Solutions for Cloud MNOs
4.7.1 IBM
4.7.2 HP
4.7.3 Alcatel Lucent
4.7.4 Funambol
4.7.5 Aepona
4.9.6 Huawei
4.9.6.1 Cloud Data Centre Solutions
4.9.6.2 Cloud Application Solutions
4.9.7 RealNetworks

5. Business Case for Mobile Cloud Computing
5.1 Mobile Market is Immense in Size
5.1.1 Broadband Subscriber Growth
5.1.2 Smartphone User Growth
5.1.3 Data Traffic Growth
5.1.4 Growth of Tablets
5.1.5 Availability of HTML5-based browsers
5.1.5.1 Market for HTML5
5.1.6 Growing Popularity of Mobile Applications
5.1.6.1 Delivery and Openness of the Cloud will promote Adoption
5.2 Cloud Facilitates the Enrichment of the Mobile Market by
Overcoming Several Constraints
5.2.1 Limited Processing Power of Mobile Devices
5.2.1.1 Cost of Smartphones
5.2.2 Limited Storage Capacity
5.2.2.1 Use of Multiple Devices
5.3. Customer Demands driving the Mobile Cloud Market
5.3.1 Demand for Mobility
5.3.2 Demand for Symbiotic Web
5.3.3 Growing Demand and Use in Enterprises
5.3.3.1 IBM Survey Points at Growing Popularity of Cloud Computing in Enterprises
5.3.3.2 Business Case for Enterprise Cloud Computing
5.3.3.2.1 Cost Benefit Analysis
5.3.3.2.2 Cloud Scenarios in Enterprises
5.4 Telecom Service Providers Market Share of Cloud Services
5.5 Investments in Cloud Infrastructure by Operators
5.6 Return on Investments

6. Global and Regional Mobile Cloud Markets: Forecasts and Statistics
6.1 What Constitutes the Mobile Cloud Market?
6.2 Traditional Cloud Market
6.2.1 Cloud Service Revenues from Key Geographies
6.2.2 Cloud Services: Enterprise vs. the Consumer Market
6.2.2.1 Cloud Services: Consumer Market
6.3 Mobile Cloud Market and Statistics
6.3.1 Mobile Cloud Service Revenues
6.3.2 Cloud Apps and the Mobile Marketplace
6.3.2.1 Mobile App Revenues
6.3.2.2 MCC App Revenues
6.3.3 Consumer vs. Enterprise MCC Market Revenues
6.3.3.1 MCC Consumer Market
6.3.3.2 MCC Enterprise Market
6.3.4 Mobile Cloud Users
6.3.5 Data Traffic Generated From Mobile Cloud
6.3.6 Mobile Cloud Computing Market Share by App Type
6.4 Cloud Market Share by for Players in the Value Chain
6.4.1 Vendor Share
6.4.1.1 Infrastructure Providers
6.4.1.2 Service Providers
6.4.1.3 Other Players
6.5 Cloud Phone Market Share
6.6 Regional Markets
6.6.1 Western Europe
6.6.1.1 Regulations Remain a Barrier to Cloud Popularity in Western Europe
6.6.1.2 Fragmentation Remains an Issue
6.6.1.3 Unified Standard Needed
6.6.1.4 Contractual agreements are Imperative
6.6.2 Australia
6.6.3 North American
6.6.4 India
6.6.4.1 Aircel
6.6.4.2 Interest in the Indian Market
6.6.6 Africa
6.7 Summary

7. Conclusion
7.1 Mobile Cloud is in its Infancy Stage
7.2 MCC will Remain restricted to SaaS model until 2014
7.3 Acquisitions and Cloud Market Dynamics
7.4 Scenarios Analysis: Mobile Cloud Computing in 2016
7.4 Ranking the Cloud Service Providers
7.4 Smartphone Applications in the Cloud
7.5 Cloud Ecosystem and its Deliverables
7.6 Critical Success Factors
7.7 Opportunities in Mobile Cloud Computing
7.8 Recommendations
7.8.1 Device Manufacturers
7.8.2 OS Providers
7.8.3 MNOs

8. Glossary

Appendix A
About Visiongain

Appendix B
Visiongain report evaluation form

Companies Listed
Accenture
Acer
Activision Blizzard
Adobe
Aepona
Aircel
Alcatel Lucent
Alibaba Group
Amazon
Amazon web services
Apple
AT&T
Bell
Bharti Airtel
Blizzard Entertainment
Box.net
Broadsoft
BT
CA
Capgemini
China Mobile
Cisco
CNN
Comcast
Diino
Dropbox.com
EMC
Facebook
Flickr
Funambol
GAIKAI
Google
GSMA
HP
Huawei
IBM
iiNet
Juniper Networks
Ligthsquare
Ludicorp
mBlox
Microsoft
Model Metrics
Motorola
Mozy
Netmagic Solutions
Netsuite
Neustar
Nokia
Nomadesk
NYK Times
Oodrive
Opera
Oracle
Orange
Oxfam
Pando Networks
Pocket Cloud
Private Planet
Rackspace
Real Networks
Real Networks
Reditt
Rhapsody
RightNow
Rightscale
RIM
Rogers
Rovio
Salesforce.com
Samsung
SFR
SK Telecom
Skyfire
Sony
Soonr
Spotify
Sugar 6
Tabbedout
Techaisle
Telcel
Telstra
Telus
TenCube
T-Mobile
TNN
TNS
United Nations
VCE.com
Verizon
Vimeo
Virtela Technologies
VmWare
Vodafone
Vodafone, Germany
Vordel
WAC
Worklight
Wyse Technology
Yahoo
Yulong Technology

Notes for Editors

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Energy, Pharmaceutical, Defence, Materials sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.

If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongainglobal.com or call her on +44(0)207-336-6100