The National Trust Scoops Award for Best Use of Social Media

By The National Trust, PRNE
Sunday, October 10, 2010

SWINDON, England, October 11, 2010 - The National Trust has announced its success at the 2010 Recruitment
Business Awards, winning the award for best use of social media.

The National Trust's recruitment team had started searching for a new
addition to their digital media team but their approach was not achieving the
desired results. The team, along with their advertising partner ThirtyThree,
hit on the idea of using a microsite dedicated to this vacancy.

The National Trust used this platform to share all the information that
is usually seen in a traditional job advert. However, this was just one
element as there were lots of added extras including information on the
National Trust's commitment to digital investment, online access to its
digital testing labs and a short film portraying the uniqueness of the
National Trust's state-of-the-art office. The site,, was then pushed out to the digital

Jenny Rettie, National Trust Recruitment Manager, said: "We're so proud
of this innovative recruitment campaign and think it shows that the National
Trust is changing and we're starting to shift perceptions of what it's really
like to work here.

"It's all part of our move to engage with people in a variety of new and
exciting ways. Latest research shows that 76 per cent of leaders hadn't ever
thought of us as an employer, so getting our name out there as an employer by
winning awards and competing with other large employer brands is great."

The annual Recruitment Business Awards ceremony, in association with The
Daily Telegraph, took place at the Ramada Manchester Piccadilly at the end of
September and was attended by recruitment consultancies and creative agencies
that were nominated for an award as well as suppliers to the industry.

About the National Trust:

The National Trust is a charity with a love for preserving historic
places and spaces across England, Wales and Northern Ireland. From former
workers' cottages to the most iconic stately homes, and from mines and mills
to theatres and inns, the stories of people and their heritage are at the
heart of everything it does. The National Trust also offers days out in
England (, cycle rides UK
), days out in Wales ( and
volunteer holidays (

People of all ages, individuals, schools and communities, get involved
each year with projects, events and working holidays and over 61,000
volunteers help to bring National Trust places alive for our 3.8 million
members. Interested parties can find out more at

The National Trust is a registered charity no. 205846. Our registered
office is Heelis, Kemble Drive, Swindon, Wiltshire SN2 2NA.

    For further information please contact:

    Steve Field
    Assistant Press Officer
    The National Trust
    Kemble Drive
    SN2 2NA

An ISDN audio line is available

Steve Field, Assistant Press Officer, The National Trust, Kemble Drive, Swindon, SN2 2NA, +44(0)1793-81-7740

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