World Childhood Foundation Launches National Radio Campaign on SIRIUS XM

By World Childhood Foundation Usa, PRNE
Sunday, October 10, 2010

In the presence of Her Majesty Queen Silvia of Sweden and Her Royal Highness Princess Madeleine of Sweden

NEW YORK, October 11, 2010 - World Childhood Foundation USA, a non-profit organization founded in 1999
by H.M. Queen Silvia of Sweden, together with SIRIUS XM Radio, is pleased to
announce the launch of a national radio campaign featuring public service
announcements (PSAs) to be aired starting this month. A wide variety of
notable figures from the worlds of media, entertainment and sports with
connections to Sweden have lent their voices to the campaign in support of
Childhood's global commitment to prevent abuse and exploitation of children.

Music icons Frida and Bjorn Ulvaeus from ABBA, and Per Gessle and Marie
from Roxette; award-winning director Lasse Hallstrom;
internationally acclaimed actresses Lena Olin and Isabella Rossellini; Henrik
, All-Star goalie for the NHL's New York Rangers; world-renowned
chef Marcus Samuelsson, chef/owner of New York City's forthcoming Red Rooster
Harlem and winner of Top Chef Masters and professional golfer Jesper Parnevik
can be heard in 30-second spots that highlight Childhood's mission. The PSAs
are airing across numerous SIRIUS XM channels, including Martha Stewart
Living Radio, Oprah Radio, Cosmo Radio, Doctor Radio, The Catholic Channel,
SIRIUS Left, SIRIUS XM Book Radio and ESPN.

"The work of the World Childhood Foundation could not be more important
at this critical time, and I am proud to be part of their efforts to protect
children," said Scott Greenstein, President and Chief Content Officer, SIRIUS
XM Radio. "With the help of the esteemed and generous individuals involved in
this campaign, we can reach people across the country and around the world
and make a difference."

"We are very pleased that Her Royal Highness Princess Madeleine of Sweden
is part of our SIRIUS XM Radio campaign," said Charlotte Brandin, ED for
Childhood USA. "We have many notable guests lined up to continue to bring
awareness to Childhood's mission and many projects to a new audience."

Her Majesty Queen Silvia and Her Royal Highness Princess Madeleine of
Sweden will attend a cocktail reception in honor of the campaign at SIRIUS
XM's New York City headquarters on Tuesday, October 12.

World Childhood Foundation is dedicated to serving the most vulnerable
children worldwide, especially those who are victims of sexual abuse and
exploitation. Special attention is given to girls and young mothers. Since
its inception, Childhood has granted almost 50 million US dollars to more
than 500 projects worldwide, and currently supports over 115 programs in 16
countries including Belarus, Brazil, Estonia, Cambodia, China, Latvia,
Lithuania, Moldova, Poland, Russia, Sweden, South Africa, Thailand, Germany,
Ukraine and the United States.

In addition, Childhood USA is launching a mobile website with a text
donation option. Please visit or text 'CHILD'
(US$5) or 'YOUTH' (US$10) to number 27722 to make a donation (US$5 or US$10
will be added to your mobile phone bill/deducted from your prepaid account.
Message and Data Rates May Apply. Reply STOP to 27722 to stop. Full Terms: For more information, please visit or call the Childhood USA office at +1-212-867-

Contact: Charlotte Brandin, Childhood USA, +1-212-867-6088,

Press contact: Hillary Schupf, SIRIUS XM Radio, +1-212-901-6739,

Charlotte Brandin, Childhood USA, +1-212-867-6088, charlotte.brandin at; or Hillary Schupf, SIRIUS XM Radio, +1-212-901-6739, hillary.schupf at

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