The Popular Margaritaville Brand Evaluates Moscow Franchise Development

CEO JOHN COHLAN TO SPEAK IN MOSCOW ABOUT FRANCHISE POSSIBILITIES THROUGHOUT RUSSIA

ORLANDO, Florida, October 7, 2010 - Margaritaville is the leading and most recognizable "escape lifestyle"
brand in the United States. Established 25 years ago, this authentic tropical
concept has been successfully extended into restaurants, retail, consumer
goods, hotels and radio. While Key West is the original location where it all
began, Las Vegas has the distinction of being the highest producing location.
Margaritaville Las Vegas grosses more than US$40 million per year in the
3-story, 3,658 sq. meter restaurant, bar and retail store located on the
famous Las Vegas Strip at the Flamingo Hotel and Casino.

On November 18 2010, Margaritaville CEO John Cohlan will participate in
the Adam Smith Conference for this year's 9th Annual Russian Food & Beverage
Forum in Moscow where he will join other global food and beverage industry
executives. Cohlan plans to expand the Margaritaville Brand through
franchising in Russia. London is also a target market for future development.

Inspired by the lyrics and lifestyle of Jimmy Buffett, whose evocative
songs inspire a cross-generational yearning for an island adventure;
Margaritaville transports its customers to an island state of mind,
regardless of their current latitude or cultural reference point.

Margaritaville restaurants have 10 domestic locations in the United
States and 10 international locations in the Caribbean, Mexico and Canada. A
new venture is in development with the International Meal Company Holdings
S.A. (IMC) for locations at the San Juan Luis Munoz Marin International
Airport in Puerto Rico and the Tocumen Panama International Airport in
Panama. Additional sites are being considered in South America.

The restaurants feature classic American and island inspired cuisine as
well as nightly entertainment with live music. In addition to the signature
"Cheeseburger in Paradise", the menu offers sizzling fajitas, fresh seafood,
nachos, wings, barbecued ribs and steaks. While the company's restaurants
share menu items, every location features regional favorites like Clam
Chowder in New England and Gumbo in New Orleans. Margaritaville also offers
an extensive selection of Margaritas, boat drinks, frozen concoctions and
cold beer.

While Margaritaville is widely known for its restaurants, the brand has a
long history of successfully producing consumer goods to outfit the escape
lifestyle. The Margaritaville brand has its own line of spirits and beer
which includes tequilas, rums and even mixers and margarita salts. In
partnership with Anheuser Busch, the brand's beer, Land Shark Lager, has
become a major player in the market. Margaritaville also has its own radio
station on national satellite radio, a line of foods available in grocery
stores, and a wide range of clothing and lifestyle merchandising.

The newest member of the Margaritaville family, and the first of its
kind, is the new Margaritaville Beach Hotel in Pensacola Beach, FL. The hotel
sits on 800 feet of gorgeous gulf-front property. The 162 guest rooms and
suites are appointed in a contemporary coastal style and all rooms overlook
the gulf or the bay. Anyone who has ever dreamed of escaping to a tropical
island and sipping a margarita will enjoy vacationing at the Margaritaville
Beach Hotel. The next phase of the hotel includes a Margaritaville Water
Park. Margaritaville has plans to expand the hotel concept in other markets,
including a 350 room beachfront resort currently under development in
Hollywood, Florida.

For franchise information: Please contact Paul Cairnie: Email
paul@worldfranchiseassociates.com Tel: +44-2031-453-650

ABOUT MARGARITAVILLE

Since launching its first location in Key West, Margaritaville has
expanded to some of the most popular US destinations including: New Orleans,
Orlando, Las Vegas, Myrtle Beach, Panama City Beach, Glendale, Mohegan Sun
Casino, Nashville, and Jimmy Buffett's at The Beachcomber in Honolulu,
Hawaii. International locations can be found in Jamaica, Mexico, Grand Turk,
Grand Cayman and Canada. Visit www.margaritaville.com

Mike Stommel of Wagner/Junker Agency, +1-323-461-1011, mike at wagnerjunker.com