The WELT Group Presents The ICONIST International for the iPad

Lifestyle Magazine Now Available in English

BERLIN, Germany, July 22, 2010 - After successfully introducing The ICONIST with the launch of the iPad in
Germany, the WELT Group is now releasing an international, English edition of
the lifestyle magazine. The magazine, developed exclusively for the iPad,
combines an intuitive reader print experience with the variety and
practicality of the Internet for the first time, offering readers interesting
articles on style, culture and society.

The editorial team - Inga Griese, Markus Albers, Joachim Bessing and
Brian O'Connor - has expanded its content for the international edition.
Using photos and stories, international authors report on the latest hot
spots and talk about what's new in the world of style and fashion.

Jan-Eric Peters, Editor in Chief of the WELT Group, says, "The iPad lets
us give our readers the chance to experience ICONIST stories in multimedia
format. After all, style and luxury are emotional topics. We've included a
current Berlin City Guide in our international edition to give our readers a
close-up look at The ICONIST's hometown. The authors take our readers to
their favorite places in the capital."

The 15 articles in the first issue include unusual stories about "Prada"
and "Zaha Hadid," editorials with star violinist David Garrett and actress
Natalia Avelon, an interactive look at the desk of Philippe Dumas from the
Hermes dynasty, a tour of the Berlin "in" restaurant, Grill Royal, a "Rollys
Royce" car review and a guide to Istanbul featuring the staff's top tips.
The magazine targets readers all over the world with an interest in
innovation who appreciate authentic articles on relevant lifestyle topics.
The ICONIST is a quarterly magazine and is available at the App Store for
3.49 pounds (4.99 euros).

With The ICONIST, Axel Springer continues its successful campaign to
introduce paid offers for mobile end-devices. Axel Springer has been offering
numerous, attractive applications at reasonable prices since late 2009. The
BILD and WELT iPhone apps have been purchased and downloaded more than
200,000 times.

    Press contact:
    Viviana Plasil
    Tel: +49(0)30-25-91-7-76-41
    viviana.plasil@axelspringer.de

    This press information can be accessed at www.axelspringer.de

Press contact: Viviana Plasil, Tel: +49(0)30-25-91-7-76-41, viviana.plasil at axelspringer.de