ThirdPresence and Sanoma Media Announce Co-operation to Deliver TV Catch-up Service for Mobile Devices

HELSINKI, June 27, 2011 -

ThirdPresence Ltd., the leading mobile video platform, has
announced a deal with Sanoma Media to deliver its TV catch-up
service to Apple iPad devices.

Sanoma Media’s commercial TV broadcaster Nelonen has chosen
ThirdPresence to deliver their TV catch-up service Ruutu.fi to
Apple iPad devices. Ruutu.fi provides access to programming from
the broadcaster’s TV channels in Finland, as well as lots of video
material related to programs and news.

 ”In the next few years we will see explosive growth in the
amount of video consumed on various mobile devices. For TV content,
tablets and devices like the Apple iPad seem to be the most
interesting.” said Kai Taka-aho, Head of Online, Nelonen.

“We are very excited to work with Nelonen
and we look forward to expanding our partnership with
Nelonen and Sanoma Media as the organization
introduces new mobile video initiatives over the coming
months.“, said Markus Bäckström,
ThirdPresence chief executive officer. 

The Ruutu.fi iPad service is a free application that can be
downloaded from the Apple AppStore. The application allows users to
watch recent episodes of their favorite TV shows including Four
Weddings, Come Dine with Me, MasterChef and Wipeout, anytime,
anywhere.

The service is ad-funded and plays in-stream pre-roll and
mid-roll ads from the broadcaster’s existing ad serving platform,
using ThirdPresence’s unique video player technology.

Sanoma Media is a media company that aims to create value for
consumers and advertisers by combining magazines, online and mobile
media, and radio and television. Sanoma Media connects and inspires
a potential audience of more than 290 million people in 11 European
countries and Russia. Our media reflect the inspiring diversity of
the continent’s cultures, traditions and values. We employ some
6,000 people and are headquartered in Amsterdam, the Netherlands.
For more information on Sanoma Media, visit href="www.sanomamedia.com">www.sanomamedia.com
  

ThirdPresence is a cloud-based Software-as-a-Service (SaaS)
platform that enables media companies and online video publishers
to stream video-on-demand, podcasts and live video content to any
video-capable mobile phone or tablet, including the Apple iPhone,
iPad, Android, BlackBerry and Windows Mobile -based phones.
ThirdPresence also enables monetization of the content either by
advertising, subscription or pay-per-view, and provides detailed
tracking of content usage. For more information, visit href="www.thirdpresence.com">www.thirdpresence.com
 

Press contacts: Kai Taka-aho, Head of Online, Nelonen, Phone +358-40-779-0240, kai.taka-aho at nelonenmedia.fi; Markus Bäckström, CEO, ThirdPresence, Phone +358-50-563-4959, markus.backstrom at thirdpresence.com