Top 5 ISV/OPD Trends in 2011: Aditi Technologies

BANGALORE, India and SEATTLE, January 12, 2011 - Outsourced Product Development (OPD) has gained substantial
traction with the improvement in economic environment across the world. The
Independent Software Vendors (ISVs) have again started focusing extensively
on the newer technologies and taking their offerings rapidly on the emerging
platforms and trends. Aditi Technologies, a leading provider of software
product and application development services shares its opinion on the top
few ISV/OPD trends for 2011.

    - Cloud Computing: Cloud is a big disruptive change and ISVs are rapidly
    building solutions and competencies to surge ahead in this multi-billion
    dollar market. Small and new ISV players stand to gain in a big way
    because of the low initial investment requirement for providing new
    software solutions. Cloud strategy acts as a revenue and customer-growth
    engine, facilitating penetration to wider customer segments and
    geographies. ISVs are looking at solutions from a spectrum of open public
    to closed private. The next two years will see the delivery of a range of
    cloud service applications that fall between these two ends. The rapid
    adoption can be attributed to a latent need in the IT industry for a
    delivery mechanism that is ubiquitous, scalable and elastic, and at the
    same time does not incur premium costs. Business cases have emerged for
    using this delivery mechanism that provides a clear ROI.

    - Mobility: With more than billion people carrying handsets that are
    capable of rich, mobile commerce, it provides an ideal environment for
    the convergence of mobility and the Web. Smart phones today come with an
    astounding amount of processing ability and bandwidth and increasing
    mobile penetration has opened up new vistas for the ISV to build mobile
    solutions as extension to their existing enterprise offerings. ISVs
    have started reusing most of the server-side functionality in their
    business process, while giving it a new "mobile facelift". The surge
    in popularity of mobile devices is forcing ISVs to incorporate mobile
    strategy into mainstream development processes.

    - Technology Modernization: Constantly changing business requirements and
    consolidations of companies require ISV players to be quick and deliver
    according to changing situations. Technology modernization will continue
    to be a focus area for ISVs looking at leveraging the power of newer
    technologies and platforms. Increasing emphasis on collaboration and
    social media is necessitating the adoption of newer technology paradigms.

    - Business Intelligence: Software is getting richer and complex along with
    the changing trends in business. The applications have become more
    collaborative and social, which creates huge demand for Business
    Intelligence and analytical solutions. BI tools are now making mark in the
    decision-making environments enabling visibility and providing insights
    across operational improvements, finance & cost management and sales &
    marketing decisions.

    - Digital Marketing: While in some ways social media has made
    communication easier, it's made digital life and digital marketing
    infinitely more complex with social platforms and tools competing for
    time, attention and dollars. Integration of business applications with
    social collaboration technologies, such as wikis, blogs, instant messaging
    and collaborative and unified office are the technologies trends being
    witnessed by ISVs. Companies are bringing together their social CRM,
    internal communications and collaboration, and public social site
    initiatives into a coordinated and cohesive strategy.

About Aditi Technologies:

Aditi represents the top Microsoft software development
capability in the world. Leveraging a close partnership with Microsoft across
product groups and sales offices, Aditi has emerged as a partner of choice
for Microsoft clients seeking to engineer products or applications on
emerging Microsoft platforms. Driven by a philosophy of hiring only 'top
percentile technology talent' and fostering an open culture of innovation and
fun, Aditi is one of India's best places to work. It leverages Microsoft as a
customer, as a partner and as a platform. Founded in 1994, Aditi is
headquartered in Bangalore and has offices in Seattle, Boston, London,
Mountain View, and New York City. To learn more, visit www.aditi.com

    For More Info:

    Sandish Handa
    Lead - Global Marketing Communications
    Aditi Technologies
    +91-80-6610-4000
    Email: sandishh@aditi.com

Sandish Handa, Lead - Global Marketing Communications, Aditi Technologies, +91-80-6610-4000, Email: sandishh at aditi.com